“Sports” and “social media” are two industries we follow closely at Activ8Social. Although there are hundreds of social media services and platforms that each offer something to users, we will be focusing on Facebook in this post. The 300 million user social network behemoth known simply as “Facebook” is fast becoming the ideal hub for any brand’s social media campaign.

Over the next few days, we’ll be reviewing three corporate brands in the sports industry that have excelled in taking advantage of their presence on Facebook to directly engage fans/consumers and promote products in unique and creative ways. First up on our list: PUMA.

Upon visiting the 1.25 million fan Facebook page of PUMA, the multinational sports and lifestyle brand most known for its association with football (soccer) and running shoes, users are currently greeted by an “Employees” tab. A welcome tab, such as this, can be set as the default tab on your Facebook page for all non-fans that visit the page. For instructions on how to change the default landing tab, check out this step-by-step tutorial.