Activ8Social

The success of any combat sporting event, like Pacquiao vs. Cotto or UFC 105, ultimately boils down to one core factor … promotion. “Promoter” and “promotion company” are terms not readily found in basketball, football, baseball or any other mainstream sport’s vernacular. Marketing for these sports is an ongoing process while boxing is largely event-based.

For decades, promoters have been hyping fights and reaching consumers through traditional media channels such as television, radio, and print. However, boxing executives can no longer afford to rely solely on these outlets. Facebook, Twitter, blogs and other online platforms offer ideal mediums to engage fans, build brand equity, generate additional PPV sales, and usher in a new era of the international sport of pugilism. When it comes to promotion, social media is the undisputed, P4P Champ!

One of the services that we specialize in at Activ8Social is the creation and management of high volume Facebook Pages for professional athletes, brands and other sports entertainment clients. Through our experiences, we’ve become intimately familiar with the Facebook platform and accumulated a long list of best practices that have led to increased fan engagement and ROI for client pages.

The simple definition of a Facebook Page is “a public profile that enables you to share your business and products with Facebook users”. When you sign up for a regular Facebook user account, you’re given a “Profile” which is private by default.