One of the services that we specialize in at Activ8Social is the creation and management of high volume Facebook pages for professional athletes, brands and other sports entertainment clients.  Through our experiences, we’ve become intimately familiar with the Facebook platform and accumulated a long list of best practices that have led to increased fan engagement and ROI for client pages.

The simple definition of a Facebook Page is “a public profile that enables you to share your business and products with Facebook users”. When you sign up for a regular Facebook user account, you’re given a “Profile” which is private by default. The “Page” feature was created to enable brands (e.g. a product, organization, business, public figure, athlete, band, celebrity, etc.) to connect with fans and consumers in a structured environment within Facebook (see Roger Federer’s page below). It’s an extremely powerful feature with tons of little known secrets and strategies that can go a long way for building brands in a truly authentic and cost-effective manner.

The time has come for us to begin sharing our knowledge and findings in an ongoing series titled “Facebook Page Tips”. So stay tuned for a new and useful insights into how to leverage what we consider to be one of the most powerful social media products on the market.