Comments on: 2010 Sports and Social Media Predictions: Revisited with Examples

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By kban on August 12th, 2011 Is there a correlation between social media mentions and … Football ranks as one of the most popular sports to bet on and the …

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Social media measurement will mature rapidly now that there is real money being … (except sports and streaming movies) or read any printed periodicals,

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escorts — Mon, 10 Jan 2011 08:26:00 +0000

I am sure that we have all been touched by examples of where that has been the case within our own communities. Duncan McNeil: The cabinet secretary is .

By: Miami Personal Injury Lawyer

Miami Personal Injury Lawyer — Fri, 31 Dec 2010 06:16:00 +0000

And yesterday was a great example of just how behind the eight ball they are. Does HHS Secretary Sebelius need to become more high profile?

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watch rango online — Wed, 29 Dec 2010 13:46:00 +0000

And yesterday was a great example of just how behind the eight ball they are. Does HHS Secretary Sebelius need to become more high profile?

By: parrrp

parrrp — Wed, 20 Jan 2010 04:26:34 +0000

Great article Steve.
As the Founder/President of Fantazzle Weekly Fantasy Sports Games we believe fully in the integration of social media and sports (fantasy sports in particular for us). The Steve Smith campaign you mentioned was Fantazzle's first attempt to combine social media into our company marketing and we'll look to do more of the same in 2010. Stay in touch. I'd be happy to share any insight we gain in the year to come.
Ryan Parr
Founder/President
Fantazzle Weekly Fantasy Sports Games
http://www.fantazzle.com

Twitter - http://www.twitter/fantazzle
Facebook - http://www.facebook.com/pages/Fantasy-Football-...

By: Steve_Cobb

Steve_Cobb — Tue, 12 Jan 2010 00:25:39 +0000

Thanks for your compliment and input Ryan!

I'm in full agreement with you regarding the importance of mobile, particularly to the larger "team" entity. In fact, it's much more relevant to the team than individual athlete given the larger fan base and volume of content, among other reasons.

I think you hit the nail on the head when you mentioned "enabling them to leverage those people into purchasing". Sports athletes, teams, leagues, organizations, etc. have largely displayed an understanding of the importance of content distribution and engaging fans. The next step is to monetize by building fan databases / contact lists as well as integrating "in-app" purchasing ability. The iPhone is leading the charge in this department I think.

You also hit on another good point, which is multiple languages. Sports are global and every fan should be reached. Many athletes and teams didn't realize the extent of their overseas fan bases until these past few years.

I look forward to more input and feedback in the future!

Thanks,
Steve

By: Ryan Knapp

Ryan Knapp — Mon, 11 Jan 2010 01:31:31 +0000

Good article steve.

Your main point for me is the mobile discussion. It extends beyond apps or opportunities for individual athletes, but it should be extended out into the team realm as well.

Teams should use this to help build community, but also to help direct community into a hub that they create, enabling them to leverage those people into purchasing, etc.

One of the best out there is the MyMadrid application built for fans of Real Madrid. With it, you can access all things a Madrid fan would love, including News, TV, Youtube, photos, 3D goal recreations, a shop, stats, chat, everything.

It also offers most of the app in both Spanish and English, something Spanish Soccer teams have yet to embrace aside from the larger clubs (with Madrid being one of those large clubs).

There are many arenas in which teams can leverage this new technology, but they seem to fall way short.

@ryanknapp