Comments on: 5 Reasons Pro Athletes Should Leverage Social Media

By: Media turn athletes into celebrities « Professor Mo media blog

Media turn athletes into celebrities « Professor Mo media blog — Mon, 05 Mar 2012 20:37:59 +0000

[...] other advertisements. We as a nation are becoming more and more in the know of such athletes and the actions they partake in daily, from their personalities on TV, to what they say through social networking sites, and of [...]

By: Play Ball: How Athletes Use Social Media « The Game isn't Over, til it's Over

Fri, 08 Jul 2011 13:02:11 +0000

[...] social media to secure themselves for life after playing. Once an athlete retires from their game, they can keep themselves relevant and in the media’s eye by staying present in social media themselves. Then beyond retirement, [...]

By: Sports Industry Insider: PlayerBrand’s Gene Cooper On The Keys to Success for Athletes Online «

Tue, 23 Nov 2010 07:20:31 +0000

[...] place. As marketers our responsibility is to provide each athlete we work with a well defined and actionable social media campaign. To get the process started we meet with the athlete and discuss what their goals are. At first [...]

By: Resources for the Athlete’s Social Media Guide «

Resources for the Athlete’s Social Media Guide « — Mon, 27 Sep 2010 13:03:08 +0000

[...] 5 Reasons Pro Athletes Should Leverage Social Media by Anthony Caponiti For anyone still in doubt, this post provides a thorough list of reasons – from sponsorship activation to personal brand equity to retirement – why athletes should be putting social media at the top of their overall marketing strategy. [...]

By: Mike Green

Mike Green — Thu, 05 Aug 2010 12:01:10 +0000

Good post. Social media is the new frontier for athletes and celebrities alike. The keys you're pointing to are valid. Still, there is yet another legitimate opportunity in the proper use of social media: instant revenue.

Yes, social media can be instantly monetized. While most producers of social media content typically use it to connect with friends, fans and whoever else might be listening in, the traffic generated often elevates one's ego rather than one's revenues. That's about to change. There's a lot of activity in the social media market trying to figure out how to monetize the content directly, rather than indirectly.

And that's where my experience and expertise comes in. Monetizing social media content requires understanding of particular principles and how to implement tailor-made strategies for the client. My company, Vizitnow3D, is involved in the social media market. We're racing to bring to market a disruptive brand that will clearly demonstrate how celebrity athletes, musicians and actors (and even non-celebrities) can monetize their social media content.

It's one thing for Dwight Howard to have a half-million Facebook fans. It's quite another to generate millions of dollars each year directly into his pocket from those same fans.

By: dave

dave — Tue, 04 May 2010 17:41:13 +0000

this is bollocks.