I think you bring up a good point with content overload, and this is something that every website will need to consider when looking at what plugins to implement and what stories the content provider wants to share.

What you highlight is the ever-existing need in this 24/7 media environment for content filtering services especially of niche content. At least for the foreseeable feature, sophisticated social platforms like Facebook and Twitter will continue to struggle with this issue.

-Anthony (http://twitter.com/dcSportsGuy)

Good to hear that I was able to shed some light on the new Facebook Platform. Even though it's relatively easy to use, Facebook has already made changes to a few of the plugins such as the Like button.

I agree with you that the power of Social Plugins like Recommendations and Activity Feed is that it should make content providers smarter as the Facebook Open Graph evolves.

As 2010 winds down, I think that more and more people will begin to share content via Facebook, but even with recent changes to the platform, I don't Twitter will be supplanted as the web's premier content distribution engine.

Even with Facebook pushing the semantic web via their platform and people growing comfortable with the change, many users are still sensitive to using their Facebook profile as a more personal tool.

I know from personal experience that a lot of friends (even the ones that are real friends) don't want to see their news feeds flooded with links to stories that I find interesting.

-Anthony (http://twitter.com/dcSportsGuy)

At the end of the day, all of these likes and adds and favs provide you content that you are more than likely to enjoy based on your previous activities.

My only worry is that probably over 50% of the time I want something outside of my niche. If Facebook is only directing the same type of content my way, and making it more tunnel vision-esque then I'm probably missing loads of good content elsewhere.

Also, at what point is it content overload now that people are pulling in information from all over the web?

I don't want to have to go to YouTube.com anymore, everything relating to rights owners / athletes / brands should be in one location and supplied to me based on what I'm likely to like… Take our industry for instance: it's pretty niche, right? If you and I are friends on FB and that helps us recognise useful, say, blog posts, that'll actually make our industry more efficient and reward good content with more exposure / interaction.

Perhaps sharing links on Twitter isn't going to be the best way to spread good stuff anymore?

Interesting.

Lyndon (http://twitter.com/sociablesport)