http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/?utm_source=rss&utm_medium=rss&utm_campaign=top-12-brands-utilizing-social-media-in-the-world-cup Sports and Entertainment Social Media Marketing Thu, 03 Nov 2011 19:57:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/comment-page-1/#comment-69 Jamie Favreau Sun, 11 Jul 2010 06:33:00 +0000 http://activ8social.com/?p=2078#comment-69 I have to agree with you on the lack of consistency with brands and an event. This often happens on a daily basis with teams and brands when they partner up. Often times the sponsor is clueless to the give away at the game. If the silos were taken down for a day or two and people understood the branding and the games they share then they could build a better community. I have to agree with you on the lack of consistency with brands and an event. This often happens on a daily basis with teams and brands when they partner up. Often times the sponsor is clueless to the give away at the game. If the silos were taken down for a day or two and people understood the branding and the games they share then they could build a better community.

]]> http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/comment-page-1/#comment-65 Activ8Social Wed, 23 Jun 2010 16:39:37 +0000 http://activ8social.com/?p=2078#comment-65 Thanks for sharing your thoughts Shane. You bring up an excellent point about integration of campaigns with existing social media properties as well as within the ongoing strategy. We will strongly consider your suggestion of making "integration" a fifth criteria. We agree that the optimal social strategy for a brand is to develop and harness their relationship with the consumer for the long term. Too often brands are not consistent in their messaging via the social media channel. It's important to remember that social media is one component of a larger communications/PR strategy and should all tie together as you have indicated. Thanks for sharing your thoughts Shane. You bring up an excellent point about integration of campaigns with existing social media properties as well as within the ongoing strategy. We will strongly consider your suggestion of making “integration” a fifth criteria. We agree that the optimal social strategy for a brand is to develop and harness their relationship with the consumer for the long term. Too often brands are not consistent in their messaging via the social media channel. It's important to remember that social media is one component of a larger communications/PR strategy and should all tie together as you have indicated.

]]> http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/comment-page-1/#comment-64 Shane Harmon Wed, 23 Jun 2010 04:22:02 +0000 http://activ8social.com/?p=2078#comment-64 Terrific analysis guys. You touch on integration a few times, and you could arguably add integration as a 5th criteria. The main concern I have with sponsor social media activity around major events and in particular FIFA World Cup 2010, is the “drive by” nature of it. Nike are getting the plaudits (ironically ambush) for their activity, which is terrific brand work, but is not exactly community marketing. What happens to the relationship with the customer post tournament? I think the social media winners from FIFA 2010 are those who integrate their World Cup activity into their ongoing social media strategy, rather than those whose campaigns have an end date of the World Cup Final. Terrific analysis guys. You touch on integration a few times, and you could arguably add integration as a 5th criteria. The main concern I have with sponsor social media activity around major events and in particular FIFA World Cup 2010, is the “drive by” nature of it. Nike are getting the plaudits (ironically ambush) for their activity, which is terrific brand work, but is not exactly community marketing. What happens to the relationship with the customer post tournament? I think the social media winners from FIFA 2010 are those who integrate their World Cup activity into their ongoing social media strategy, rather than those whose campaigns have an end date of the World Cup Final.

]]> http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/comment-page-1/#comment-63 Tweets that mention Activ8Social » Top 12 Social Campaigns of the World Cup -- Topsy.com Tue, 22 Jun 2010 14:10:49 +0000 http://activ8social.com/?p=2078#comment-63 [...] This post was mentioned on Twitter by Brittany Lane, Chris Stearns, Ash Read, Justin Hinote, Activ8Social and others. Activ8Social said: Check out the Top 12 Social Campaigns of the #WorldCup http://bit.ly/btOtce [...] [...] This post was mentioned on Twitter by Brittany Lane, Chris Stearns, Ash Read, Justin Hinote, Activ8Social and others. Activ8Social said: Check out the Top 12 Social Campaigns of the #WorldCup http://bit.ly/btOtce [...]

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