Comments on: Is LeBron James on Twitter the Right Move?

By: Jackie Adkins

Jackie Adkins — Mon, 19 Jul 2010 20:47:36 +0000

I'm a little late to the game on this one, but I've been thinking a lot about whether his Twitter profile, even if he did use it effectively (which he really hasn't, thus far).

First of all, as good as Lebron is on the court, (in my opinion) he's never proved to have the type of personality that makes the fans fall in love with him. We like him because he's great on the court. On the other hand, we like(d) Shaq because he is (was) good on the court AND we can always look forward to what he says to reporters and how he interacts with fans.

That's why Twitter worked for Shaq. Sure, the fact that he was a superstar helped him get a lot of followers right off the bat, but the fact that he was so interesting on and off Twitter is what got him the millions of followers he now has.

Lebron has become more of a mysterious player who, for the most part, lets his game speak for himself. So, right off the bat, I assume his Twitter account won't really give us a glimpse into Lebron's life, but it will serve more as a marketing tool (which I really think had to be his camp's idea, as opposed to his own), which fans won't respond as well to.

Let's face it, Lebron doesn't have the time or the personality to really interact with his fans on Twitter. So, is there really any point, other than giving Twitter users a specific account to tweet their complaints and/or praises for The King?

Great post!

By: Jamie Favreau

Jamie Favreau — Wed, 14 Jul 2010 00:57:16 +0000

Thanks. Looking at the feed and trying to get help for a fan who wants to do a tweet up from out of the country (he is in Toronto, ONT.) He wants to bring a group of people down to the game but he would like to have some garb too. So basically he is going to the Twitter feed to do so. It is just annoying because they aren't following anyone and there feeds are useless. I didn't realize it was a league wide thing.

The NHL is better on this front.

By: Evan Derman

Evan Derman — Tue, 13 Jul 2010 21:00:43 +0000

The Detroit Tigers and all other baseball team's official Twitter feeds are run by MLB Advance Media (BAM). They essentially serve as a feed of aggregated news from the team websites. BAM controls all the digital rights to Major League baseball, including team websites. They are weary of Twitter taking away inbound traffic to the these websites. This is pretty stupid in my opinion, because they fail to recognize that social traffic is cyclical. If you send your audience to your Facebook page and you link them to your website they will end up their anyways. I have spoken to a few baseball executives and they have all told me that their hands are tied in this matter.

By: Jamie Favreau

Jamie Favreau — Sun, 11 Jul 2010 06:39:54 +0000

The Lebron James Twitter profile is a joke. Who cares how many followers you have if you are NOT listening to them? He is NOT following one person. Let's start with the basics. The sponsorship background could have gone well if they had thought of it. Instead they are using it as a broadcast channel and not as a get to know your fans and take the heat channel. No pun intended.

They need to listen first and that requires following people. The Detroit Tigers have the same problem with their (http://twitter.com/Official_Tigers) feed. They are not listening. They have a ton of followers but if a fan out of the country (say Canada) wants to know about group information they are NOT responding. Which is really bad customer service.

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Thu, 08 Jul 2010 20:02:02 +0000

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