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Over the last two weeks, Tiger Woods has started tweeting from the @TigerWoods handle and it has gone under the radar.  The question everybody has been asking is whether or not it will really be Tiger or a hired gun.  Tiger’s agent Mark Steinberg has tried to assuage those fears by telling the world that is in fact Tiger but experts are still skeptical.  Woods though is gonna have to prove to his fans that he has a fun side instead of being the quite conservative guy that we have not gotten to know over the years.  The athletes who have traditionally done best on Twitter are those that have found a way to get closer to their fans by being consistent, being candid and showing a personal side.

Grocery retailer Safeway and PepsiCo have teamed with popular geo-location service  Foursquare to offer location based rewards and check-ins.  The idea behind this strategic partnership is basically that Safeway Club (VonsClub) members link their Foursquare accounts with their VonsClub account to receive Pepsi deals.  The deals are based on where shoppers have previously checked in and purchases they have previously made.  The coupons are shown at the check out and applied.  The deal really works for both sides as it closely ties in customer loyalty for VonsClub members and for Foursquare users.