This year Chris DiMarco is not competing at the 75th Masters but that does not mean his presence will go unfelt in Augusta. DiMarco’s radio show, oPINionated w/ Chris DiMarco, has been transformed into a YouTube show from April 6 through April 10th (Masters Week) on his brand new ChrisDiMarcoTV YouTube Channel which Activ8Social designed and helped launch in addition to the Augusta Challenge on Facebook.
The show, which is produced by DiMarco, offers his unique “inside the ropes” perspective and opinions. As a player that has played in the final pairing more than once at The Masters, DiMarco represents the player’s actual thought process considering he was one playoff hole away from winning the Green Jacket in 2005.
The YouTube channel not only features the show but a bunch of past Dimarco interviews to feed the fire of his passionate fan base and loyal followers. DiMarco takes advantage of the promotional real estate available on his YouTube channel by redirecting fans to his official Facebook and Twitter as well as the August Challenge.
Watch out Episode 1 (the first in a daily five part series) of oPINionated w/ Chris DiMarco: Masters Week on YouTube, especially the 2:00 minute and 9:00 minute marks to learn more about DiMarco’s Augusta Challenge contest which he talks about in detail below.
To capture the excitement of one of the biggest weeks in professional golf, DiMarco took advantage of his time away from the greens by launching the Augusta Challenge on his official Facebook Page. The concept is simple. DiMarco invites his fans to pick the five golfers who they believe will perform the best at the Masters. The lowest score amongst the five golfers (who all must make the third round cut to qualify) wins an autographed Masters flag by this year’s winner. Along with that, one lucky fan will get chosen a random to win a brand new PING driver.
DiMarco’s Facebook contest utilizes the Top5 application on Facebook where fans can scroll through thumbnail pictures of all 99 golfers competing at The Masters and must simply drag the images of the golfers they choose into their five spots. It’s simple, looks sleek, and easy for any level golf fan to follow. It also provides a different feel than ESPN’s fantasy Masters best ball challenge. DiMarco’s picks in the competition were Mickelson, Els, Rose, Mcllroy, and Watney.
DiMarco, who recently launched his official Facebook Page, is using the Augusta Challenge to give back to his fans and extend the reach of his personal brand. Peak fan enthusiasm only occurs a few times each year in any given professional sports, namely major tournaments such as the 75th Masters. With regard to sports marketing, it’s essential to take advantage of these critical opportunities as they are simply too valuable to pass up without creating a mechanism that amplifies social media distribution and network value. A major tournament, like the The Masters, is that perfect opportunity.
