Calling all golf aficionados and Foursquare badgers! The PGA Tour has recently partnered with the world’s check-in leader to offer an exclusive FedEx shipping discount on golf equipment, merchandise, and apparel as well as a limited edition foursquare Partner badge.
With the conclusion of the summer comes the end of the professional golf season for players on the PGA Tour and a competition called the FedExCup, a special four event playoff series across the United States in August and September. You can read here for full details.
For those unfamiliar with the current format which was started in 2007, the trophy is decided by a points race. The top 125 on the “regular season” points list qualify for the first of the four playoff events – The Barclays. The field is cut again to 100 for leg two, the Deutsche Bank Championship, and then to 70 for the third event, the BMW Championship. This event has no cut and the qualifiers here go on to the final elite 30-man field which contest the Tour Championship in Chicago and battle it out for the FedEx Cup trophy.
Until this year, the PGA Tour has strictly prohibited spectators from bringing mobile devices onto the golf course. In an effort to modernize the game and appeal to a younger generation of golf fans, the PGA Tour is increasingly encouraging the active use of cell phones.
The PGA Tour recently partnered with foursquare by launching a brand page (see below) to provide tips to professional golf fans, drive check-ins during the 2011 FedExCup playoffs, and most important increase total followers. This is an interesting move by the PGA Tour to expand the reach of its brand online. Most intriguing is that golfers traditionally trend 35-64 year old males which is not the bulk demographic of foursquare users.
Users who follow the PGA Tour on foursquare and check in at one of the four playoff courses listed above will earn the FedExCup 2011 Badge which presumably unlocks a special discount code related to each title sponsor. See below for details on the exclusive badge. Don’t miss your change to earn it!
Partner Badges / FedExCup 2011 Badge
Congrats on unlocking the FedExCup badge! It all comes down to this: PGA TOUR Playoffs for the FedExCup. PGA TOUR fans could save up to 25% with FedEx when shipping golf clubs and important items. Signup at http://at.fedex.com/4sqFEC (use your personal code).
What do you think about the PGA Tour’s partnership with the PGA Tour? Do you like the design of the 2011 FedExCup badge?
