Two weeks ago, German marketing agency Divia released a blog post and infographic inspired by our “Top 30 Teams on Facebook” white paper ranking each of the twenty (20) Champions League teams from 2011 according to the strength of their Facebook Page marketing.
The infographic ranks the Champions League teams’ based on the following criteria:
1. Facebook likes
2. Interaction
3. Design
4. Content
5. Rate of publication
Here’s a look at the infographic, and what we found most interesting:
- Facebook accounts for 40% of daily web traffic of all internet users worldwide
- FC Barcelona ranks #1 overall in each category
- 8 of the 20 teams have over 1 million “likes” (fans)
- FC Barcelona, Real Madrid and Manchester United take the top three spots and have twice as many “likes” as Arsenal who ranks 4th highest
- If the top U.S. professional sports team in terms of Facebook “likes,” the L.A. Lakers, were to be added on the list it would rank 4th, falling 8 million likes behind the third place team, Manchester United
