Activ8Social

Happy Halloween! We hope you enjoyed your weekend and find yourself sharing trick or treat goodies around the office. This week’s mashup features YouTube’s new content channels, Klout’s upgraded scores, ASICS’ RFID activation at the ING NYC Marathon, and Facebook Credits testing on outside websites.

SoLoMo seems to be the latest buzzword to encapsulate the online world. To stay relevant in this social (So), local (Lo), mobile (Mo) space, it’s important to remember the consumer (because let’s be honest they’re the ones forking over the dough at the end of the day, right?) and to understand both their tendencies and behaviors.

Back to the work week! Without further ado, here’s what the Social Mashup has in store for you this week: LinkedIn introduces ‘Classmates’ tool, the LA Kings debut gamification, IBM and USC join forces to analyze MLB fan sentiment, and social media on mobile devices soars.

The November issue of the Red Bulletin, Red Bull’s aptly titled magazine, hit newsstands last week and features NBA All-Star Rajon Rondo. For all the fans unable to secure a personally signed copy from Rajon in downtown Boston over the weekend, we’ve got some good news. You still have two more weeks to win one on Twitter thanks to @RedBullBOS, @RajonRondo, and Activ8Social!

The Social Mashup is back for another week! Here’s what we’ve got for you: Foursquare’s new ‘Radar’ feature, the L.A. Dodgers ‘Social September’ promotion, Google+ adds hashtags and real-time search and last but not least the NBA players uniting through social media.

Activ8Social, in partnership with Kwarter, is proud to announce our first official infographic! Kudos to the team at Kwarter Inc who were the masterminds behind the in depth market research which was conducted to demonstrate how the young San Francisco start-up is poised to “change the game” in terms of how fans experience the games we love.

This week we saw the passing of one of the brightest and innovative minds of our time. Thank you Steve Jobs for inspiring us to think differently. You have no doubt left your mark on the world.

As for Monday’s Social Mashup, this is what we’ve got in store for you: Facebook’s new Insights Tool and ad unit, Samsung’s USOC Genome Project, Rdio’s free music streaming service and Samsung’s Olympics phone.

Yesterday, Klout, which measures online influence based on a person’s ability to drive action among friends and peers, released a blog post rating the top 10 highest scores among MLB baseball players on rosters of playoff contending teams. Who do you think has the highest Klout score?

Late Monday afternoon, the New York Red Bulls (RBNY) launched a Foursquare check in sweepstakes on their official team Facebook Page. The promotion is in an effort to highlight a season long grassroots program conducted in partnership with the NYC Parks & Rec called New York’s Got Wings.

Welcome back to this week’s Social Mashup! We’ve got a heavy dose of sports and social media news for you this week. Leading off is Facebook and USA Today’s announcement of an app allowing fans to rate Super Bowl commercials, the Phoenix Suns looking to hire a social media sideline reporter, reports of a Twitter integration into Apple’s iOS5 and Sports Illustrated’s ‘Football Rivals’ app.