Activ8Social, in partnership with Kwarter, is proud to announce our first infographic! Kudos to the team at Kwarter Inc who were the masterminds behind the in depth market research conducted to demonstrate how the young San Francisco start-up is poised to “change the game” in terms of how fans experience the games we love.
We really like how Kwarter has positioned its application in the marketplace and how it aims to fill a much-needed niche in the world of sports and social media created by the great abyss of post, tweets, and check ins across today’s most popular social platforms. Don’t simply take our word for it, read this excerpt from Kwarter’s press release on how they envision enhancing the ”Second Screen Experience” for fans:
Fully integrated with Facebook and Twitter’s social graphs and sharing capabilities, Kwarter is the perfect social companion for your favorite sports moments. Instead of just checking into a location, Kwarter encourages fans to check in to a moment in time, instantly identifying your friends, and allowing you to chat, snap pictures, and share in the excitement of the action on Facebook and Twitter with the touch of a button. Kwarter will also keep track of your game history and offer unique rewards for your fan engagement.
From a business perspective, Kwarter has created an unmatched branding platform connected to real time game scenarios. Capitalizing on the emotions of the game, brands will be able to cultivate bonds with their customers by seamlessly communicating with them. Special in game trophies triggered by specific sports moments such as a homerun, or touchdown will create a new level of engagement and immersion all while never interrupting the viewing experience.
Curious to see how it all works? If you own an iPhone or iPad, you can download Kwarter’s new application from Apple’s app store here!
Without further ado, we are pleased to present to you compelling research that helps demonstrate how Kwarter is poised to disrupt the “Second Screen Experience” (be sure to let us know what you think):
- Stadiums and arenas rank as the second most checked in locations on Foursquare
- AT&T Park in San Francisco is most checked in to venue on Foursquare and FB
- 81% of fans agree that sports viewing shouold be more interactive
- NBA’s 13.4M fans on FB and Twitter is more than the NFL, MLB, and NHL combined
- 68% of fans agree that they do not feel acknowledged or rewarded for their support
- 86% of mobile device users are using their device while watching television
