SoLoMo seems to be the latest buzzword to encapsulate the online world. To stay relevant in this social (So), local (Lo), mobile (Mo) space, it’s important to remember the consumer (because let’s be honest they’re the ones forking over the dough at the end of the day, right?) and understand both their tendencies and behaviors.
Nielsen and NM Incite created these infographics below that illustrate the behaviors and consumption rate of consumers’ SoLoMo engagement. Check them out and see what we found most interesting. Let us know your thoughts!
Social
- 51% of US adults use both their TV and internet at the same time
- 64% of parents use social media to learn more about brands
- 51% of US consumers were influenced by social media ads where a friend liked or followed the brand advertised
Local
- 58% of smartphone users who download apps use the Facebook app
- San Francisco has the highest concentration of smartphone owners in the US
- 45% of daily deal visitors are very likely to recommend a daily deal site
- 98% US consumers access social media at home
Mobile
- 38% of Americans own a smartphone
- 2/3 of smartphone users’ time is spent on apps
- The average American has 35 apps
