Activ8Social

So what did you think of the Oscars last night? Monday’s #SoMash is back with the following stories for you: retailers shutting down their Facebook stores, Shaq’s tweet philosophy, the growth of brand pages on Google+, NCAA March Madness selection contest and Nike’s latest digitally connected footwear lines.

The most clicked stories from this week’s #Sports e-newsletter include: a look inside the NY Giants marketing playbook, Milwaukee Bucks drive sports teams on Pinterest, how the Dallas Mavericks connect with fans through social media, Nike’s new unveiling and how NFL players will help NFL dominate social media.

The NBA All Star Game is this weekend, and fans are going to be pleasantly surprised by the digital initiatives that the NBA is incorporating to involve fans this this year. This year’s festivities may very well be the most digitally connected All Star weekend yet. Find out what digital and social media initiatives you’ll see this weekend.

Excited for the 84th Academy Awards this Sunday? The Academy of Motion Picture Arts and Sciences promises yet another socially engaging event. For all you movie buffs out there this year’s awards show has plenty of interactive digital features. Here’s how you can follow all the festivities, from the red carpet to the after parties…

Happy Presidents’ Day! Monday’s #SoMash is back with the following stories for you: NBC Universal to measure Olympics second screen consumption, Facebook’s Timeline for brands coming soon, Penguin uses Twitter for unique book club experience, and Roush Fenway Racing joins Google+.

The most clicked stories from this week’s #Sports e-newsletter include: Nike’s new marketing mojo, Livestrong Sporting Park creates games within the game, a sports and social media infographic, Jeremy Lin’s domination of social media, and the lines between social media and sports continue to blur.

Jeremy Lin has played in only a handful of games for the New York Knicks this season but his impact has been absolutely stunning, as the 6′ 3″ point guard has turned the New York Knicks into playoff contenders in only one week. The undrafted player from Harvard has Madison Square Garden rocking every night and everybody talking about #Linsanity!

Unless you’ve been living under a rock, you’ve heard about Pinterest and probably seen plenty of “pins” popping up in your Facebook news feed. Pinterest is no doubt the hottest social media platform of the year and is certainly receiving a ton of buzz.

It’s Social Media Week (February edition) in NYC and DC as well as all around the world this week. We love the timing of #SMWNYC and #SMWWDC … nothing better than a week full of awesome social media events in both cities followed by a full #recovery before SXSW in March!

We hope everyone had a great weekend! Monday’s #SoMash is back with the following stories: Phoenix Suns issue Android tablets to players, do “Likes” equal brand loyalty, how the “App Economy” created nearly half a million jobs, how Pinterest is generating revenue by modifying user submitted pins, and an infographic about the Facebook Timeline.