We hope everyone had a great weekend! Monday’s #SoMash is back with the following stories for you: what Pinterest is doing that Facebook isn’t, how to increase your Klout score, three startups born from the NFL, Patriot’s player shares Super Bowl pregame music playlist, and Twitter’s ad revenue expected to double.
…Pinterest is showing increasingly strong signs that it is a more effective as a social commerce platform [than Facebook]. New data from Monetate show that referral traffic from Pinterest to the websites of five specialty apparel retailers jumped 389% from July-December 2011.”
The author continues to say that Facebook is organized around the social graph first, where Pinterest is focused on the interest graph. Pinterest users organize around interests (food, home decor, fashion,etc), which makes the site natural for shopping. It’s also more visual than Facebook, which helps with window shopping.
If you don’t know already, Klout is a tool that tries to quantify your online influence and determine your social reach. Users are assigned a score between 1 and 100 based on the size of your network and how many people interact with the content you create. Klout is a controversial topic in the social media industry, with many questioning whether it’s an accurate indicator of social media influence. Nevertheless, many use their Klout score as a way to measure the success of their social media marketing effort.
Here are some ways to increase your Klout score:
- Make your tweets easy to retweet by keeping your tweet under 75 to 80 characters, which leaves others room to add their own comment and for multiple retweets.
- Klout measures the number of times you’re mentioned, so use other people’s @names when you tweet or retweet.
- Contribute to Twitter chats and engage with influential people around a specific interest or industry.
- Connect your Facebook, LinkedIn, Google+, Foursquare, YouTube, and other social networking accounts to Klout.
- Connect individually with other users by asking and answering questions or passing on praise.
- Use tools like SocialBro or Tweriod to analyze the habits of your followers and post your best tweets when they’ll make the biggest impact.
- Create content worth sharing, like tweets, articles, videos, photos, etc.
What do football players do when they’re not playing? While some travel or relax, others are starting businesses. Started in 2005, the NFL Business Management and Entrepreneurial Program offers players the skills to succeed in business.More than 700 current and former players have participated in the program and several have gone on to launch startups.
Whether you’re online or have a store at an airport or a large regional mall like ours, you have to be versatile because you don’t know how consumer spending will come or go. You can’t always know what’s coming around the corner, but it’s important to take educated risks, instead of throwing something against a wall and hoping it will stick.”
In 2011 Twitter made $139.5 million and is expected to double that to $259.5 million this year. By 2014, the company is projected to pull in $540 in revenue. From 2011 to 2012, revenue growth is estimated to be 83%.
Even with the drastic growth in revenue, Twitter won’t come close to Facebook’s multibillion dollar revenue model. It won’t be until 2016 when Twitter will pass the $1 billion revenue threshold.
Take a look at the chart from eMarketer below to see Twitter’s ad revenues and percentage change from 2011-2014.
All of Twitter’s money comes from ad products. The company has always been slow to roll out advertising and has thus seen slow revenue growth. Expect Twitter to increase its revenue as a result of the new brand pages.
Dick Costolo, CEO of Twitter, has said that promotional tweets have been very successful and stated,
“We continue to see great engagement rates. The health of the business is great.”
Other social media articles from last week that you may enjoy:
- Infographic: Generation Y and Facebook
- 8 Things You Should Know Before Building a Mobile App
- Why Context is King in the Future of Digital Marketing
- Facebook Wants All Two Billion Internet Users, but Growth Rates are Slowing
- Millennials Look to Digital Word-of-Mouth to Drive Purchase Process
- Instagram: The Full Picture
- How to Get More Twitter Clicks [Infographic]
- Pinterest Rivals Twitter in Referral Traffic #pinteresting
- 8 Marketing Trends to Implement in Your 2012 Marketing Plan
- Pinterest Part IV: Making the Most of Pinterest – Tips and Tricks
- Create A Gorgeous Photoblog of Your Instagram Photos in Minutes Using Jux
- Facebook’s Revenue Growth Strategy: Ad Targeting by In-App Behavior
- LinkedIn Marketing Strategy Update
- ComScore: Facebook’s Share of Display Ads Reaches 28%
- Digital Marketing: 7 Tips for Generating Fresh Ideas
- Why Facebook Subscribe Can’t Compete with Twitter (Yet)
- Facebook 101: Is Your Brand Worth a Like?
- Too Many Social Media Marketers Still Believe Size Matters
- How Brands Can Manage Facebook Comment Overload
- Understanding the Importance of Social Media ROI
- The Fundamentals of a Strong Social Media Plan