The most clicked stories from this week’s #Sports e-newsletter include: Nike’s new marketing mojo, Livestrong Sporting Park creates games within the game, a sports and social media infographic, Jeremy Lin’s domination of social media, and the lines between social media and sports continue to blur. For these stories and more, read below and subscribe to #Sports.
1. Nike’s New Marketing Mojo
How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era…
2. Livestrong Sporting Park Creates Games Within The Game For Sports Fans
To help fans connect in real time, [Chief Information Officer for Sporting Kansas City] Pasha has created games within the game: a series of mobile apps and social-networking options that boost team spirit — and drive more ticket and merch sales…
3. Sports and Social Media [INFOGRAPHIC]
Now, more than ever, sports fans are using social media to stay connected with news outlets, sports personalities and each other. To get a better understanding of this phenomenon, our GMR research team took to the virtual stands with a clipboard. Our survey results may surprise you…
4. Knicks’ Jeremy Lin Continues Domination of Social Media and NBA
After a 38-point outing to lead the New York Knicks over Kobe Bryant and the Los Angeles Lakers on Friday night, point guard Jeremy Lin has tightened the stranglehold he’s had on the World Wide Web since his improbably surge to NBA stardom began just several days ago…
5. The Lines Between Social Media and Sports Continue to Blur
Social media is all about engagement–engaging in conversations that heretofore were not possible. And when it comes to sports and athletes, we fans love to engage with our favorite players…
Other articles that you may enjoy:
- Jeremy Lin of the New York Knicks owns the court – and Twitter, Facebook, YouTube
- March Madness Live unveiled
- Non-sponsor Nike is brand most associated with Olympics
- Mets launch “50 Days to 50″ promotion on Twitter to celebrate start of 50th anniversary season
- Roush Fenway Racing Redefines Race Fan Experience with Google+
- Twitter will be London 2012′s lead news platform
- Four Winning Sports Social Media Marketing Campaigns You Can Learn From
- NBA Best Practices: Minnesota Timberwolves Ask Fans to #ShowTwolvesLove
- NBC Universal’s New Olympics Challenge: Screen-Jumping
- Olympic Athletes Encouraged To Tweet & Blog
- Introducing the Socialympics
- Put A Pin In It: An Intro To Pinterest
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