T    he most clicked stories from this week’s #Sports e-newsletter include: how MLBAM is winning in digital media, Rupp Arena’s social media marketing strategy, ESPN ‘s live sports experience, an interview with the man behind Manchester City’s social media, and how social media is kick-starting American soccer.

For these stories and more, read below and subscribe to #Sports.

1. MLB Advanced Media’s Bob Bowman Is Playing Digital Hardball. And He’s Winning.

2. Rupp Arena a leader in social media marketing

…”The strategy was to keep it active, but not so active that it was inundating people,” Kenny said. Hooper said that with so many competing distractions for online users’ time, Rupp has to provide value to those who follow it on social media. “You want them to feel that not only are they a fan, but that they are getting a benefit by clicking,” he said…

3. ESPN Scores on the Power of the Live Sports Experience

…It all starts with the brand, regardless of what version of ESPN you’re talking about. Whether it’s a television network or what we do digitally or in mobile or in the magazine or in audio or on the ground or around the world, the brand stands for authority. It stands for personality. Those two things are why people are willing to invest at a premium level with ESPN…

4. Interview with the man behind Manchester City’s Social Media

…Ayers explains that many of City’s digital activities are not ROI based – the QR codes, the tunnel cam, the Google streetview within the stadium – it’s all about providing for fans that want to feel closer to the club…

5. How Social Media Is Kick-starting American Soccer

…in developing the popularity of soccer, social media is rapidly propelling the American fan’s attraction to the sport. Here’s an analysis of American soccer’s growth via social media. First, just take a look at how the MLS is using social media to increase viewership, drive ticket sales, create a heavy online following, and ultimately make the United States both a soccer haven for foreign players as well as a breeding ground for American talent…

Other articles that you may enjoy:

• New Sports Fan Social Media Network Page Launches
• NASCAR’s Mark Martin to Race Under the Name of the Guy That Stole His Twitter Account
• FIFA Launches YouTube Channel
• FC Bayern Munich launches its own Facebook with myFCB
• Mobile and Tablet Advertisers Score During March Madness
• YouTube Sports Chief Rules Out Any Bid for Premier League Rights
• 13 NHL Twitter Accounts You Aren’t Following (But Should Be)
• Major League Baseball Policy Endorses Use of Social Media

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