The most clicked stories from this week’s #Sports e-newsletter include: Instagram star users document NHL playoffs, how sports brands are using stars and social media, how social media will change the Olympics, how check-ins will change social, and Olympic site launches new fan experience.
For these stories and more, read below and subscribe to #Sports.
National media photographers won’t be the only photojournalists packing Madison Square Garden for Saturday’s pivotal NHL playoff game between the New York Rangers and Ottawa Senators. Six popular Instagram photographers is being brought in to document the game with a social media twist…
…Sports collaborations between an athlete or a sports team with a brand or company, like other channels, have adapted and incorporated the digital aspects of the ever changing marketing landscape to remain effective…
This year’s Olympics are being branded by organizers as the world’s “first social Games,” and it’s not hard to see why. Social media has narrowed the divide between athlete and fan over the past few years, with new and unexpected connections happening every day…
…Badging and Stickers can commemorate your passion. Digital Badges (or stickers) that are ONLY available if you check in physically or check in with context virtually are the seat cushions of the future. Meaning these are ways we can commemorate our experience and share it with others. We get something exclusive and we can inherently and easily share it with our friends. How can teams apply this? We can look at our season, see the matchups, and create amazing art that you can only get if you check in (and thus tell your friends where you are and what you love!)…
Olympic organizers are intent on making London the first social games. With over 845 million Facebook users, and 140 million people on Twitter, it’s not hard to understand why…
Other articles that you may enjoy:
- Barcelona and Chelsea set Twitter record as semi-final edges out Super Bowl for most tweets per second
- NHL and social media integration
- OnSports Raises $2M Led By Floodgate To Be The Mobile Watercooler For Sports Fanatics
- Most Creative Use of Facebook Timeline by Sports Teams
- FanCru Is a Sports Social Network With a Twist
- Soccer’s Kaka Tops 10 Million Followers on Twitter
- Astros Players And Social Media Use
- Notre Dame coach looks at restrictions on social media
- FCB iCroms, Barça’s new digital experience for collectors
- NFL Stars Learn Tough Lessons on Twitter
We are working to make the #Sports e-newsletter and community among the best in class in the sports marketing industry. If you have any feedback or constructive criticism that will improve the #Sports experience, share your thoughts with us in the comments below, and of course, please subscribe below if you haven’t already!