A new infographic recently released by SocialBakers attempts to take a look at which global brands have the largest following on Facebook and which brands are the most engaging.
With an estimated 157 million Facebook users in the United States and more than 900 million total users globally, about 83% of those total users are located outside of the US. What does this mean exactly? For many top brands, it translates to a greater emphasis on reaching consumers in primary and secondary markets outside the states.
Now it’s quiz time! What do you think are the top 5 brands on Facebook in terms of total number of “Likes” or fans? There are few surprises on the list we bet you wouldn’t have guessed. Would you believe us if we told you that #3 on the world’s top 5 (and only behind #2 by a small margin) is sneaker and apparel brand Converse (owned by Nike)?
We didn’t guess that one correctly either. The world’s most recognizable brand for the last few decades, Coca-Cola, leads the packs by a significant margin — 42 million to 30 million. In case your keeping tabs at home, that’s a 40% larger audience than Starbucks.
What else does the below infographic reveal? Our team has highlighted a few key numbers for your reading pleasure:
- Only 17% of total Facebook users reside in the United States
- India has 46 million Facebook users followed by Indonesia at 42 million
- Halls has become wildly popular on Facebook in Brazil during 2012
- Top 10 countries: 3 in Europe, 4 in Asia, 1 in South America, 1 in Central America