The Social Media Mashup is here with the top stories from last week including tweeting your MLB All-Star votes, Google+ making Zagats even more useful, Why Twitter is better than Facebook, The Devils and Kings fighting for the social media world, and the first newsfeed game brought to you by Kleenex.
‘Tweet the Vote’ for your All-Star favorites
It is officially baseball season and that means its time to vote for this season’s All-Stars. Only this year, Major League Baseball has added a twist: tweet your vote! Well, sort of. The MLB’s campaign is more of a call to action. The campaign is meant to help fans encourage other people to vote for their favorite player. When using specialized hashtags for teams and players the tweets appear on the team’s websites as a way to show support for their favorite players.
After hearing about the campaign Phillies outfielder, Shane Victorino said:
Tweeting the vote with hashtags is great. The chance for fans to interact, giving them the opportunity to vote for guys and get guys the opportunity to play in the All-Star Game is wonderful.
With all the other major sports leagues making huge strides in the social media world, baseball can only hope that this succeeds.
Google+ Local Unlocks the Power of Zagat
There are things we always bring with us when we travel to new, exotic places. Clothes? check. Money? check. Toiletries? check. Clearly there is a glaring hole on this list. ZAGATS! Everyone should have a copy if they want to truly utilize the cuisine of their destination. The little red book is iconic for restaurant lists and local hotspots, and now Google+ has made traveling easier for all of us. They unveiled a new ‘Local’ tool, allowing users to share and find information about nearby places.
We no longer have to stress over where to eat and what to do in a foreign place. Zagat is here to help.
At the end of the day, our social media is about adding a more informal, human element and engaging hockey fans — especially Kings fans.
Social media allows us to have fun with our fans, and for some, to actively participate with the team as Devils Army Generals. … What’s more, we are taking some of our Generals on the road for the Stanley Cup to further enhance our social media activation. We want a strong, active social media base.
Yes, you read that title correctly. The first ever Facebook newsfeed game is brought to you by Kleenex. Yes, as in tissues. The brand rolled this campaign out not only as an advertisement for their product, but also a game for hay fever sufferers. Now that its out, its easy to say what a simple concept for brands, and yet Kleenex is the first to do it. But its safe to say, they won’t be the last.
The majority of people on Facebook interact with their newsfeed more than any other page on the site, making it the best place for advertising.
What was your favorite story from last week?
Other social media articles from last week that you may enjoy:
- 5 Hot Facebook Marketing Trends
- Women’s Health Contest Opens Up Pinterest to Advertisers
- 10 Lessons As We Use Images More and More for Engagement
- 20 Reasons to Switch to Google+ [INFOGRAPHIC]
- 10 Instagram Foodie Accounts to Make Your Mouth Water
- Pepsi, Twitter Ink Yearlong Deal
- Social Media Trends and Marketing
- Bitly Launches New Bookmarking Features, Profiles, Search, & iPhone App
- 50 Twitter facts that will fascinate small businesses