Monday’s Social Mashup: June 4, 2012

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The Social Media Mashup is here with the top stories from last week including tweeting your MLB All-Star votes, Google+ making Zagats even more useful, Why Twitter is better than Facebook, The Devils and Kings fighting for the social media world, and the first newsfeed game brought to you by Kleenex.
 
‘Tweet the Vote’ for your All-Star favorites

It is officially baseball season and that means its time to vote for this season’s All-Stars. Only this year, Major League Baseball has added a twist: tweet your vote! Well, sort of. The MLB’s campaign is more of a call to action. The campaign is meant to help fans encourage other people to vote for their favorite player. When using specialized hashtags for teams and players the tweets appear on the team’s websites as a way to show support for their favorite players.

After hearing about the campaign Phillies outfielder, Shane Victorino said:

Tweeting the vote with hashtags is great. The chance for fans to interact, giving them the opportunity to vote for guys and get guys the opportunity to play in the All-Star Game is wonderful.

With all the other major sports leagues making huge strides in the social media world, baseball can only hope that this succeeds.
 
Google+ Local Unlocks the Power of Zagat

There are things we always bring with us when we travel to new, exotic places. Clothes? check. Money? check. Toiletries? check. Clearly there is a glaring hole on this list. ZAGATS! Everyone should have a copy if they want to truly utilize the cuisine of their destination. The little red book is iconic for restaurant lists and local hotspots, and now Google+ has made traveling easier for all of us. They unveiled a new ‘Local’ tool, allowing users to share and find information about nearby places.

We no longer have to stress over where to eat and what to do in a foreign place. Zagat is here to help.

Facebook is the most popular social media website in the world. But is it the best? Ad Age Digital has presented ten reasons why Twitter is a better platform for businesses and even everyday people. The initial reaction is that Twitter has stronger partnerships with Pepsi (they just signed the deal this week) and ESPN. In addition, Twitter has found a niche in advertising for businesses in a way that Facebook has yet to grasp.

 

Amongst many other reasons Twitter is a better platform, events in the last year have also supported this stance. For instance, during the Super Bowl, the most watched television event of the year, one in five commercials had a hashtag in it. Brands have also begun figured out the role Twitter plays because 79% of people follow brands to get access to exclusive content. In addition, companies also run promotions with giveaways only accessible via twitter.

 

So as you peruse your Facebook complaining about the newest addition to Facebook, think about also getting a Twitter.

 

True the New Jersey Devils and Los Angeles Kings are fighting on the ice for the Stanley Cup, but in the world wide web they are also fighting it out for the best NHL team on social media. So let’s take a look: The Kings have 134,295 Twitter followers and 245,956 Facebook likes. The Devils have 84,408 Twitter followers and 287,487 Facebook likes.
Both teams know the importance of social media and have expressed the significance of what they want to accomplish. Dewayne Hankins, the Kings’ director of digital media said:
At the end of the day, our social media is about adding a more informal, human element and engaging hockey fans — especially Kings fans.

 

Meanwhile, the Devils take a similar light-hearted approach to their social media campaigns:
Social media allows us to have fun with our fans, and for some, to actively participate with the team as Devils Army Generals. … What’s more, we are taking some of our Generals on the road for the Stanley Cup to further enhance our social media activation. We want a strong, active social media base.
With both teams stressing social media, as they fight for the Stanley Cup, the question is: who gets the social media cup?

 

Kleenex’s world’s first newsfeed game

Yes, you read that title correctly. The first ever Facebook newsfeed game is brought to you by Kleenex. Yes, as in tissues. The brand rolled this campaign out not only as an advertisement for their product, but also a game for hay fever sufferers. Now that its out, its easy to say what a simple concept for brands, and yet Kleenex is the first to do it. But its safe to say, they won’t be the last.

The majority of people on Facebook interact with their newsfeed more than any other page on the site, making it the best place for advertising.

What was your favorite story from last week?

 

Other social media articles from last week that you may enjoy:

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