E veryone loves a good scavenger hunt, especially when they don’t have to leave their computers! To promote the 3D re-release of its 2003 animated hit Finding Nemo, Pixar is challenging fans to a digital scavenger hunt across multiple Facebook pages. While Facebook Timeline scavenger hunts are not a new concept in social media marketing, Finding Nemo 3D has taken it to a new level.
The hunt started on August 21st with an announcement on the Finding Nemo Facebook page. Hosted on an Facebook application, fans are given a clue to find a character from the movie on one of the related Facebook pages. For example, to find Bruce, the fish-friendly shark, fans had to go to Disney Pixar’s Timeline and find the date that Pixar was founded. To find the other characters, fans were driven to the Facebook Timelines of Dory, Crush, Squirt, and others.
Once fans find the character, they are redirected back to the app and rewarded with a video of one of the character’s classic moments. Below you can see Crush’s clip (one of my favorites).
Pixar is releasing characters in small groups of four each week until the film’s release September 14. After finding all the characters for that period, fans are entered into a sweepstakes for sweet Finding Nemo swag, such as a Finding Nemo plush toy, Finding Nemo 3D glasses, and a poster signed by the director of the movie.
Overall, this is a great way to get fans excited for the upcoming re-release by sharing classic clips from the movie. It also creatively drives traffic to the film’s multiple Facebook properties. And it’s just super cute.