T he most clicked stories from this week’s #Sports include: the next big thing in sports, the top 10 sports stars with the most social juice, augmented reality in sports, how to use fan-generated content in sports marketing campaigns, and 5 social media metrics you should be monitoring.
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1. Tout: The Next Big Thing In Sports?
Tout was put on the map with a simple video from Shaquille O’Neal announcing to the world that he was retiring from the game of basketball. Now it has become a social media tool used by many sports personalities like College game day’s Chris Fowler, Fox Sport’s Erin Andrews, sport’s analyst Michael Strahan, and NFL Insider Adam Schefter…
2. Top 10 Sports Stars With the Most Social Juice [CHART]
…Ronaldo leads the top ten list of the most beloved social media superstars in sports, compiled in the chart below by social popularity tracking site Starcount.com. Ronaldo’s Facebook page adds about 40,000 new fans every day, and he has just under 13.8 million Twitter followers to boot. He’s so popular, fact, that he’s the only sports figure who can remain in tweeting distance of pop superstars when it comes to social supremacy. Ronaldo is the first non-music figure to reach 50 million Likes and is Facebook’s sixth most popular person overall….
3. Augmented Reality: Here to Stay In Sports
The words “augmented reality”, don’t usually bring the idea of sports immediately to mind. It’s a term that lends itself more naturally to a futuristic movie, or video game. Whether they realize it or not, for sports fans, augmented reality is an integral part of the sports-viewing experience–and its role will continue to grow as new technologies become accessible…
4. Using Fan-Generated Content to Fuel Sports Marketing Campaigns
…A few sports teams have already seen and taken advantage of the opportunity to use user-generated content to help fuel the conversation around their teams – using those fan generated tweets, Instagram shots and more to help market the team, connect with fans, sell tickets and merchandise and build their brand. Here are a few examples of sports teams and leagues getting it right with social media marketing and using fan-generated content…
5. 5 Social Media Metrics You Should Be Monitoring
There are hundreds of social media and web metrics that you could look at everyday if there was enough time and context to understand each of them. But without overwhelming you with data and drowning out what is important, there are a few key metrics that you should be monitoring at all times…
Other articles that you may enjoy:
- The Ravens’ huge “digital universe” proves it: They’re not just a football team, but a digital media company
- Cardinals Pitcher Tweets ‘Autograph’ to Twitter Founder Jack Dorsey
- talkSPORT to broadcast Premier League games live on Twitter outside Europe
- Cristiano Ronaldo hits 50 million fans on Facebook
- Navy Athletics Photo Goes Viral on Facebook
- Fan Rewards Go Social
- MLB Scoring a Home Run With Apple’s Passbook
- Live is where Sports & Twitter thrive, so why can’t TV join the conversation?
- Coke Zero ‘socially’ surprises fans
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