The most clicked stories from this week’s #Sports include: NHL draws fan ire with Instagram meme fail, Amway’s Detroit Red Wings sponsorship goes social, Brooklyn Nets take fan photos a step further, top team keeping fan interest during the NHL lockout on social media, and sports team need to become entertainment brands on social media.
1. NHL Draws Fan Ire With Instagram Meme Fail [PIC]
The NHL wants hockey fans to “keep calm and pin on” while the labor dispute that’s already cost the league more than two hundred games continues to drag on. But a Wednesday morning Instagram post (seen at right, and linked here) encouraging its 81,000 followers to do so by checking out the NHL’s Pinterest page backfired and drew a barrage of cynicism, snark and sports teams need to become entertainment brands on social media.
2. Amway’s Detroit Red Wings Sponsorship Gets Social
Detroit Red Wings corporate sponsor and Michigan-based direct-sales giant, Amway, built an innovative social media application to connect with fans and support the Red Wings hockey organization…
3. Brooklyn Nets Take ‘Fan Photos’ A Step Further
The Brooklyn Nets have launched several fan-friendly marketing campaigns leading up to the NBA season with each creating awareness of the newly-launched team brand. The Nets understand the importance keeping fans engaged, and are now doing so through highly sharable and interactive content on the new ‘Fan Photos’ Facebook app…
4. Top Teams Keeping Fan Interest During the NHL Lockout on Social Media
Lockouts seem par for the course nowadays in the world of sports, and the NHL is no exception. While angry hockey fans await a collective bargaining agreement to come between the NHL and the Players Association, the teams themselves struggle to keep fans engaged on social media. Why? Because the number one rule in social media engagement is to give fans what they want — and in this case what fans want is hockey season to start!…
5. Sports Teams Need to Become Entertainment Brands on Social Media
One of the key lessons that many football clubs (and other sporting clubs) has taken this year is that their Social Media must be a form of entertainment, not just a corporate marketing brand. Social Media in the last 3 years has changed from becoming a networking tool where the purpose was to keep up to date with friends and family, share images and organise events. Instead, it has rapidly become a primary form of entertainment – with Twitter and YouTube in particular becoming a platform where we go to watch and read humorous stories, find out more about our idols and go in the search of a valuable experience…
Other articles that you may enjoy:
- How NBA Star Roy Hibbert Wins the Internet
- College Football Coach Bans Players From Twitter
- Brooklyn Nets Pushes Its Digital Game
- Social Media Erupts Over Islanders Move
- Exclusive: Spurs’ Social Media Manager Roberto Kusabbi Discusses the Club’s Social Policy
- Anti-Social Media: Kyle Walker Deletes His Twitter Account After Being Abused by His Own Fans
We are working to make the #Sports e-newsletter and community among the best in class in the sports marketing industry. If you have any feedback or constructive criticism that will improve the #Sports experience, share your thoughts with us in the comments below, and of course, please subscribe below if you haven’t already!