This week’s #SoMash is here with the top stories from last week, including the power of music video parodies, how to tell your social brand story, and how to better construct a press release.
Social Media Music Television: What Music Parodies Can Teach Us About Social Media Strategy
What can we learn about social media strategy from music video parodies?
What we’ve seen thus far is that people are gladly willing to share funny music videos amongst their friends and colleagues. The key word here is funny, as the author notes that “anything that makes us laugh is worth sharing.” Parody music videos can be utilized as a great tool to further a company’s social media strategy, as it is possible to add humor to your brand without compromising your brand’s integrity. Just remember, the funnier you are, the more likely you are to go viral. Going viral means greater shares and greater exposure for your company.
Need a laugh? Check out Oregon’s Gangam Style Parody
HuffingtonPost contributor Christel Quek outlines the ways in which successful social brands tell their story by focusing more on the “social” rather than the “media” aspect of social media. As it is no longer a question whether or not brands ought to use social media in today’s digital ecosystem (yes, brands should use social media), the issue now becomes how brands can excel as they convey their story in a social manner.
Because “research from neuroscience has shown that people connect better with stories and not just facts,” the key to nailing a social brand story is to be relevant and contagious through community, content, and medium. By doing this, brands will build consumer trust and place the consumer at the core of the brand experience.
4 Simple Ways to Get More Mileage Out of Your Press Release
This week Mashable explored the art of constructing a press release in order to optimize viewing and sharing in 4 steps:
1) Write Your Releases with Search in Mind
2) Include Search Optimized Images
3) Boost Press Releases Engagement with Video
4) Use Social Media to Amplify Your News
Since press releases that include an image or video get shared more than three times more than text-only releases, the article covers what images work best for a release, how to incorporate a video into your release, how to capitalize on social media outlets for spreading your post, and additionally how to make sure you are including the correct keywords for your search so that reporters will find it more easily.
Other social media articles from last week that you may enjoy:
- 8 Reasons Even YOU Can Be a Kick-Ass Business Blogger
- Facebook Advertising: The Fundamentals for Small-Business Owners
- RunPee App Ensures You’ll Never Miss Big Scenes at teh Movies [VIDEO]
- Twitter Is ‘Cyber Drug of Choice’ in 2007 News Report
- Tips for Optimizing Your Social Shares: Time, Text and Punctuation
- The Key to Facebook Engagement: Fill In the Blank
- How Facebook Pages Are Still At A Disadvantage In The News Feed