This week’s #SoMash is here with the top stories from last week, including the social media reaction to Lance Armstrong’s confession, Foursquare’s new interactive map, and Dunder Mifflin’s crowdsourced Super Bowl ad.
Social Media Word Reacts to Lance Armstrong Confession in Interview with Oprah Winfrey
The big story last week was Lance Armstrong’s interview with Oprah in which he admitted to using performance-enhancing drugs. The seven-time Tour de France winner confessed to using EPO, testosterone, cortisone, and blood transfusions throughout his career and lying about it.
Naturally, social media users jumped all over Armstrong’s confession and shared their thoughts on Twitter.
Piers Morgan, CNN talk show host
— Piers Morgan (@piersmorgan) January 18, 2013
Rick Reilly, sportswriter
After years of lying to my face, Lance Armstrong apologizes in an email. He can keep it. My column: espn.go.com/espn/story/_/i…
— Rick Reilly (@ReillyRick) January 17, 2013
Kurt Fearnley, Paralympian
This seems to be nothing about recompense and all about control…. #armstrong
— Kurt Fearnley (@kurtfearnley) January 18, 2013
Did you watch the interview?
Foursquare’s New Interactive Map Plots Evolution From Local Check-In Site to Global Utility
Though many claim the end of Foursquare is nigh, the location check-in service revealed its power last week when it released a detailed, interactive, topographical map, plotting out 500 million check-ins from the past three months. From this map, one can see Foursquare not just as a popular product in the tech capitals of San Francisco or New York, but a global experience totaling 35 million registered members worldwide. The map allows you to zoom in on different areas of interest and explore geographical areas down to the street level.
The strength of Foursquare’s service is the data that it collects from its willing users. Foursquare’s data scientist, Blake Shaw, shared what all of this data means and what Foursquare’s goals are for 2013:
“We’re starting to realize that people want tools to find the best places, no matter where they are, a familiar city or not. We’re building more tools to achieve just that. We’re also starting to fully leverage our data and aggregate signals to make a more quality signal and experience for users. We’re looking at things like: How often do people come back to a place? What type of people like to come to a place?”
Shaw also hinted that this map could turn into an actual product, revealing hot spots and trends on Foursquare.
Dunder Mifflin Crowdsources Super Bowl Ad
Fans of the TV show The Office will recognize the name Dunder Mifflin as the paper company featured on the show. However, it is actually a real brand and serves as an example of reverse product placement. NBC Universal teamed up with Staples unit Quill in 2011 to create a Dunder Mifflin line of paper products. This year, the brand is making its first foray into TV advertising at the Super Bowl, teaming up with crowdsourcing platform Tongal to create the ad.
Tongal began accepting bids for the project last week. The requirement for the ad is broad, though it has to prominently mention the brand, Quill.com and include a plug for The Office at the end. The winning ad will receive $15,000 and will run locally in Scranton, PA during the Super Bowl, which is the location of Dunder Mifflin in the show.
Other social media articles from last week that you may enjoy:
- Privacy Concerns Keep Users Away From Social Sign-In
- ‘Search, Plus Your World’ Just Got Bigger As Google+ iOS Apps Launch In 48 New Countries And Territories
- With Customers Like LinkedIn On Board, Bugsnag Launches To Bring Realtime Bug Tracking To Your Web & Mobile Apps
- How An Ad Agency Used LinkedIn Harassment To Win A&W Restaurants As A Client
- The Importance of Facebook’s Graph Search
- Marketers Gush, Speculate Over Facebook’s Graph Search
- Social Media Will Be Primary Channel for Engaging Customers, CEOs Predict
- How to Cultivate a Content Culture at Your Company