What is the only thing that could be more exciting than this year’s Grammy Awards? An infographic about the Grammy Awards, of course! Before we see them rock the red carpet, we wanted to see how the biggest names in music size up against each other in terms of their social reach.
To find out who would win the “Social Grammys,” we analyzed the Facebook, Twitter, Instagram, and YouTube accounts of the nominees for the Best New Artist, Song of the Year, Record of the Year, and Album of the Year. There’s no question that the nominees all have a substantial and influential online presence but some are shockingly stronger in some areas than others. One surprising statistic is “Thinking About You” artist, Frank Ocean, has over 1 million more followers on Twitter than he has fans on Facebook. Another interesting statistic is the fact that only 42% of the nominees have Instagram accounts.
Here are some other social stats for this year’s Grammy nominees:
- For Song of the Year, Carly Rae Jepsen takes home the prize for most views on her infectious song, “Call Me Maybe” (3.9M).
- Out of all nominated artists, Taylor Swift is queen bee with the most subscribers to her channel on YouTube (973,204).
- For those nominated for Record of the Year, Taylor Swift has the largest fanbase on Facebook (39M) with The Black Keys coming in a “close” second (2.7M).
- We couldn’t resist giving Psy an honorable mention. His viral track, “Gangnam Style,” still has us dancing and has racked up over 1.2 billion views on YouTube and is still growing at an impossible pace.
Check out the rest of our infographic below. Who do you think will win big on Sunday?