The most clicked stories from this week’s #Sports includes how Sports are setting social trends, NBA All Star Weekend social media awards, Adidas’s success with Instagram, NFL combine coverage, and how the Red Sox and Patriots took to social media during snow storm Nemo!
1. How The Sports Industry is Setting the Trend in Social
…While FMCG brands often get the focus in social media, the sports industry is rapidly pivoting to become ‘social first,’ leading the charge for other brands and more importantly, stalwart entertainment industries such as film and music who are falling even further behind…
2. NBA All Star Weekend Social Media Awards
The NBA has become the social media league. Every player has a Twitter account, and it seems like you can’t go a day without hearing about what this player tweeted or what picture that player posted to his Instagram account…
…Adidas joined only nine other brands in the study with over 100,000 followers. The athletic apparel company has more than doubled their follower count over the last three months, bringing their audience within the mobile network to 143,498…
4. NFL Combine Coverage Includes Online and Social Media
..While most fans are probably pretty used to catching a good deal of the combine via television coverage there is a good deal of information that is available online only or via social media, from fan participation polls to an extensive database of prospects…
5. Boston Red Sox and New England Patriots Spark Snowstorm of Engagements
While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New England Patriots, weathered the storm the with a stream of clever snow-inspired content to engage their social media communities…
Other articles that you may enjoy:
- Social Media in Sports Review: January 2013
- Interview: Olympiacos FC on their Digital Media Strategy
- Lakers Owner Jerry Buss Memorialized on Twitter
- How the NBA is Embracing Tech and Enabling DIY Publishing
- 3 Ways Twitter CEO Dick Costolo Won NBA All Star Weekend
- Brooklyn Nets PR is the Best New Thing in Sports Twitter
- Professional Athletes Deal with Social Media Attacks in Different Ways
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