Festival season is upon us as weekend 1 of Coachella Valley Music and Arts Festival kicks into gear tomorrow in Indio, California. But the excitement is far from just beginning. Thanks to the keen creative marketing skills of the sun-drenched music festival, the anticipation has been building for months. Much like Bonnaroo, the Coachella campaign has been filled with photos, contests, and hashtags but in some ways, Coachella has rocked harder than Roo and vice versa.   (more...)

You know you can check in to locations on Facebook, Foursquare and Yelp, but did you know you could check in to your favorite television show? Using apps like Zeebox, Viggle and GetGlue on your iPhone, iPad, iPod Touch, or Android you can and for some, you can get rewarded for doing so. These rewards can come in the form of Zeetags, stickers, or even gift certificates. All of these apps are free and all available for your iPad, iPhone and Android. We break down some of our favorite TV apps just for you. (more...)

If you’re a fan of music festivals or “like” a particular band on Facebook, you probably haven’t been able to escape Bonnaroo since December of last year. When you think of Bonnaroo, you may not think of  brilliant marketers. But after we round up all that they’ve done leading up to Roo thus far, you might change your mind. (more...)

What is the only thing that could be more exciting than this year's Grammy Awards? An infographic about the Grammy Awards, of course! Before we see them rock the red carpet, we wanted to see how the biggest names in music size up against each other in terms of their social reach. (more...)

In our socially driven world, public opinion is more accessible than ever. This was definitely the case for Super Bowl XLVII this past weekend. Who did San Francisco 49ers fans want to see as the starting quarterback? What percentage of people posting were sharing negativity about the Baltimore Ravens?  What were those 3 million+ posts about Ray Lewis saying? (more...)

It's no secret that social media excites us. But when it comes to Google Plus (G+), we are still trying to wrap our heads around all the fuss. Anyone who's anyone has an account but the question is who is actually active? We don't blame you, some of our profiles are collecting dust, too. It would seem as if all of the action is happening on Facebook, Twitter, Instagram, YouTube, Pinterest, and, most recently, Vine. (more...)