Activ8Social

On Super Bowl XLVI Sunday, the New York Giants will challenge the New England Patriots at Lucas Oil Stadium in Indianapolis, but the real action will actually take place on Twitter feeds, Facebook statuses, Pinterest boards, the blogosphere, and smartphones.

Activ8Social is stoked to launch our first action sports promotional campaign! Dubbed “Guess My Run”, this activation features former WXG gold medalists and Red Bull athletes Bobby Brown (Ski Slopestyle), Louie Vito (Snowboard SuperPipe), and Simon Dumont (Ski SuperPipe).

Happy Monday Mashup readers! To start your week we’ve got the following stories for you: the Super Bowl’s social media command center, Nike’s new FuelBand and Facebook added 60 new apps.

The most clicked stories from this week’s #Sports e-newsletter included the 10 best sports games for the iPhone, Mark Cuban’s take on smartphone usage during games and 2011′s sports social media stars. For these stories and more, read below and subscribe to #Sports below.

2011 was a big year for social media marketing and musicians once again blazed a trail for all entertainment industries, using tools like Facebook, Twitter and Google+ to build and grow their fan base. Facebook, no doubt is one of the main platforms artists have used to connect with their fans. The infographic by RootMusic below shows how the top 250 musicians have used this social network over 2011.

Tonight at 8pm ET when Brad Paisley and Carrie Underwood take the stage to co-host the 45th Annual Country Music Associations (CMA) Awards, “Country Music’s Biggest Night” will feature more than 20 performers including mega names like Taylor Swift, Blake Shelton, Miranda Lambert, Zac Brown Band, Jason Aldean, Keith Urban, Sugarland, Kenny Chesney and Grace Potte.

Happy Monday! Did you take advantage of your extra hour of sleep yesterday? We certainly hope so! Well, here’s what we’re covering in this week’s Social Mashup: Glamour Magazine’s use of Social SnapTags to generate more “likes” for advertisers, Google’s “GoMo” mobile initiative, Twitter’s testing “Top News” and “Top People” in search results, and LinkedIn’s continued growth.

SoLoMo seems to be the latest buzzword to encapsulate the online world. To stay relevant in this social (So), local (Lo), mobile (Mo) space, it’s important to remember the consumer (because let’s be honest they’re the ones forking over the dough at the end of the day, right?) and to understand both their tendencies and behaviors.

The Social Mashup is back for another week! Here’s what we’ve got for you: Foursquare’s new ‘Radar’ feature, the L.A. Dodgers ‘Social September’ promotion, Google+ adds hashtags and real-time search and last but not least the NBA players uniting through social media.

Activ8Social, in partnership with Kwarter, is proud to announce our first official infographic! Kudos to the team at Kwarter Inc who were the masterminds behind the in depth market research which was conducted to demonstrate how the young San Francisco start-up is poised to “change the game” in terms of how fans experience the games we love.