The success of any combat sporting event, like Pacquiao vs. Cotto or UFC 105, ultimately boils down to one core factor … promotion. “Promoter” and “promotion company” are terms not readily found in basketball, football, baseball or any other mainstream sport’s vernacular. Marketing for these sports is an ongoing process while boxing is largely event-based.

For decades, promoters have been hyping fights and reaching consumers through traditional media channels such as television, radio, and print. However, boxing executives can no longer afford to rely solely on these outlets. Facebook, Twitter, blogs and other online platforms offer ideal mediums to engage fans, build brand equity, generate additional PPV sales, and usher in a new era of the international sport of pugilism. When it comes to promotion, social media is the undisputed, P4P Champ!