Hello readers! The second annual What’s Next DC conference is coming up on January 23, 2012 and we’re excited to offer you 20% off registration! Use Activ8Social as the promo code when you sign up to receive your discount. Take a look to learn more about the conference and some of the sports industry professionals who will be speaking.
Social media may be the true starlet of the 83rd Annual Academy Awards this Sunday. When the biggest names in the movie industry walk down the red carpet, viewers from around the world will have the chance to stay tuned online or through Oscars’ own iPhone and iPad app. Last year, 13.3% of Oscar viewers used the Internet via laptop or mobile device during the awards show. This year has seen other major sporting and awards events, including Super Bowl XLV and the GRAMMYs, as well as marketers embrace social media to engage and communicate with viewers.
With a growing trend of social media use during major events (see our blog post about social media campaigns during Super Bowl XLV), it’s no wonder that The Recording Academy is jumped on board and created its own social media campaign for the 2011 GRAMMY’s which take place this Sunday.
As the expected 110 million Super Bowl XLV spectators sit down to watch the Green Bay Packers take on the Pittsburgh Steelers this Sunday, the experience will be consumed in a more interactive and social manner than in years past.
According to a recent survey commissioned by E*Trade, 47% of American consumers that plan to watch the Super Bowl expect to communicate via social media or text during the game. Of those spectators, 63% say they will use Facebook and 8% will use Twitter while 29% plan to comment on the advertising. Another recent survey, this one from Lightspeed Research, estimates that nearly two-thirds of Super Bowl viewers aged 18 to 34 will multi-task with their smartphone. 32% of those smartphone users plan to post comments about the Big Game on a social network.
Activ8Social’s team will be attending What’s Next DC at the end of January and providing our social media input as floating experts throughout the day. We are supporters of the awesome team over at Green Buzz Agency and would like to help them spread the word about this new up and coming conference series. It’s an event we are pumped about and an educational experience we think will spark at least one original idea you can bring back to the office. Below is an overview of What’s Next—Your Marketing Communications Roadmap.
Jimmy “J-Roll” Rollins has always been known for his blazing speed and affinity for two-baggers. On Tuesday, April 13th, Rollins will look to add homerun king to an already impressive baseball resume.
While his Philadelphia Phillies teammates are resting after their Citizens Bank Park home opener against the Washington Nationals, Rollins will spend his afternoon launching baseballs in excess of 550 feet over a closed-down Philadelphia highway in an attempt to break a Guinness World Record.
Activ8Social invites you to network with sports professionals in the Washington, DC area at our first event of the year. This will be a great opportunity to meet new people, exchange ideas, and talk sports. It is FREE to attend and all are welcome, whether industry veteran or just starting out.
Where: Greene Turtle (Verizon Center), 601 F Street NW, Washington, DC (map)
When: Thursday, February 25, 2010 (6:00 pm – 9:00 pm)
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