Activ8Social » Leagues

Reggie Bush’s #RedZones Challenge

Activ8Social — Mon, 06 Sep 2010 15:24:03 +0000

In honor of the kickoff of the 2010 NFL season, Activ8Social is launching #RedZones – a social media challenge in downtown New Orleans featuring Saints running back Reggie Bush. Eight lucky fans will have an opportunity to win a football personally autographed by Reggie Bush. The first #RedZones drop begins today at 12pm CST. How can you win one of these footballs? Prior to the drop, a hint such as this on TwitPic will inform participants of the general Red Zone location. At a specified time (see drop schedule) a foursquare check-in will be feed to the @RedZones Twitter account.

Is LeBron James on Twitter the Right Move?

Anthony Caponiti — Thu, 08 Jul 2010 19:32:11 +0000

So the King has entered the Twitter building! I'm sure somewhere in San Francisco there was a company toast at Twitter HQ, but is the decision by LeBron James and his LRMR marketing team (headed up by Maverick Carter) to hop on the social media tool the right timing? More importantly, is LeBron's marketing team really prepared to handle all of his online PR during "The Decision" tonight on ESPN? The details behind this digital move are fuzzy. Will LeBron answer questions in real-time via Twitter during the 1 hour long ESPN special? Probably not. Will he simply answer a few carefully vetted questions post TV announcement? If the LRMR team really wanted to push the social media envelope, they could integrate Twitter live on the TV screen during the announcement. Of course, that’s way too risky considering the polarizing nature of “The Decision” (and not my recommendation).

Facebook Introduces “Suggested Pages” List

Steve Cobb — Wed, 28 Apr 2010 01:28:53 +0000

Facebook recently introduced an opt-in list of “Suggested Pages” as another step in the new user registration process. In stride with the recent decision to replace the “Become a Fan” button with “Like”, this appears to be an attempt by Facebook to encourage new users to express their interests and become active. The phrase, “Connect with your favorite celebrities, businesses and brands to hear the latest news from them”, is displayed above the list.

NFL Creates Social Experience for 2010 Draft

Steve Cobb — Fri, 23 Apr 2010 09:39:51 +0000

Yesterday’s 2010 NFL Draft was one of the most anticipated and hotly debated in recent history, both off- and online. Rightfully so, the NFL has made a concerted effort to facilitate and capture fan conversations that are taking place across social platforms like Facebook, Twitter and blogging networks. The key to the NFL’s online social media draft strategy was recognizing that “conversations are happening in a lot of different places,” NFL.com’s General Manager Laura Goldberg said. “We want to make sure we’re aggregating comments no matter where they are.”

Top 30 Athletes on Facebook

Activ8Social — Tue, 16 Feb 2010 16:19:51 +0000

Who’s the top athlete on Facebook? Is it an international phenom like Cristiano Ronaldo or Roger Federer with millions of fans? Or maybe an engaging personality like Shaun White or Steve Nash with creative, authentic content? That’s a question Activ8Social set out to answer early in the new year and in the process, we decided to rank the Top 30 professional athlete Facebook Pages as of February 2010. Top caliber athletes from all over the world and from a variety of sports made the grade. Read our full blog entry for more details.

Top 30 Athletes On Facebook

View more presentations from Activ8Social.

DC Sports Professionals Networking Event

Steve Cobb — Wed, 20 Jan 2010 17:29:52 +0000

Activ8Social invites you to network with sports professionals in the Washington, DC area at our first event of the year. This will be a great opportunity to meet new people, exchange ideas, and talk sports. It is FREE to attend and all are welcome, whether industry veteran or just starting out. Where: Greene Turtle (Verizon Center), 601 F Street NW, Washington, DC (map) When: Thursday, February 25, 2010 (6:00 pm - 9:00 pm)

2010 Sports and Social Media Predictions: Revisited with Examples

Steve Cobb — Sat, 09 Jan 2010 05:55:11 +0000

A few weeks ago, I contributed to an e-book put together by fellow sports and social media enthusiast Jason Peck. The focus of my post was industry predictions for 2010 and given the nature of our work at Activ8Social, I decide to focus on individual athletes. I came up with three primary growth areas to keep an eye on: Promotions, Live Video, and Mobile. Over the past few weeks, I've noticed a few examples and decided to point them out to better demonstrate my predictions. Here's my original post, coupled with a recent example of each primary growth area. Drop me a line and let me know how you see sports and social media growing in 2010 (hopefully by leaps and bounds).

2010 Sports and Social Media Predictions

Activ8Social — Tue, 15 Dec 2009 02:04:40 +0000

Well-known sports and social media blogger, Jason Peck, released an ebook today that aggregates the opinions and predictions of 16 thought leaders in the sports and social media space. We are excited that Activ8Social Partner Steve Cobb was included in the first annual release of the compilation. You can find his predictions on pages 21-22. Sports Social Media Predictions 2010

Who’s Top Rank in Boxing Social Media?

Steve Cobb — Tue, 10 Nov 2009 15:05:39 +0000

The success of any combat sporting event, like Pacquiao vs. Cotto or UFC 105, ultimately boils down to one core factor … promotion. "Promoter" and "promotion company” are terms not readily found in basketball, football, baseball or any other mainstream sport's vernacular. Marketing for these sports is an ongoing process while boxing is largely event-based. For decades, promoters have been hyping fights and reaching consumers through traditional media channels such as television, radio, and print. However, boxing executives can no longer afford to rely solely on these outlets. Facebook, Twitter, blogs and other online platforms offer ideal mediums to engage fans, build brand equity, generate additional PPV sales, and usher in a new era of the international sport of pugilism. When it comes to promotion, social media is the undisputed, P4P Champ!

Rondo Visits the Troops

Steve Cobb — Sat, 17 Oct 2009 01:02:27 +0000

Activ8Social wants to give a special shout out to Rajon Rondo, starting PG of the Boston Celtics, for taking the time to make a trip overseas and meet with injured US troops from Kuwait, Iraq and Afghanistan. Rondo and his family visited Ramstein Air Base in Germany before training camp. On his popular Facebook page, Rondo told fans "It was a humbling experience and i was just glad to be there for support and see the smiles on everyones face. Truly thankful."