Activ8Social » Marketing http://activ8social.com Sports Social Media and Digital Brand Equity Wed, 08 Sep 2010 03:31:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Reggie Bush’s #RedZones Challenge http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/ http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/#comments Mon, 06 Sep 2010 15:24:03 +0000 Activ8Social http://activ8social.com/?p=2452 In honor of the kickoff of the 2010 NFL season, Activ8Social is launching #RedZones – a social media challenge in downtown New Orleans featuring Saints running back Reggie Bush. Eight lucky fans will have an opportunity to win a football personally autographed by Reggie Bush. The first #RedZones drop begins today at 12pm CST. How can you win one of these footballs? Prior to the drop, a hint such as this on TwitPic will inform participants of the general Red Zone location. At a specified time (see drop schedule) a foursquare check-in will be feed to the @RedZones Twitter account.]]> http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/feed/ 0 Why We’ve Been So Quiet http://activ8social.com/2010/08/30/why-weve-been-so-quiet/ http://activ8social.com/2010/08/30/why-weve-been-so-quiet/#comments Mon, 30 Aug 2010 05:15:28 +0000 Anthony Caponiti http://activ8social.com/?p=2340 If your read our Activ8Social blog or frequently visit our website, then you know that we haven't posted many thoughts lately. But, alas, do not fret for the reason is not that we are out of good ideas or interesting perspectives on the intersection of sports, entertainment, and social media. No. Just the opposite. It's because we've been über busy with some exciting changes that you will begin to notice over the next couple of weeks!  We are currently in Phase 1 of these changes which is a re-branding and redesign of the Activ8Social website.]]> http://activ8social.com/2010/08/30/why-weve-been-so-quiet/feed/ 3 Top 12 Social Campaigns of the World Cup http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/ http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/#comments Tue, 22 Jun 2010 13:46:14 +0000 Activ8Social http://activ8social.com/?p=2078 Which brands are activating the best social media campaigns during the 2010 FIFA World Cup? Does being an official World Cup sponsor or FIFA partner like Adidas give the brand an edge over an unaffiliated competitor like Nike? Even more interestingly, does focusing budgets on ambush marketing actually present a greater value proposition for brands such as Pepsi whose main competitor Coca-Cola is spending millions of dollars to be officially affiliated with the most popular sporting event in the world? Read our white paper to find out more!]]> http://activ8social.com/2010/06/22/top-12-brands-utilizing-social-media-in-the-world-cup/feed/ 4 The Power of Facebook: Betty White and SNL http://activ8social.com/2010/05/10/the-power-of-facebook-betty-white-and-snl/ http://activ8social.com/2010/05/10/the-power-of-facebook-betty-white-and-snl/#comments Mon, 10 May 2010 14:12:16 +0000 Steve Cobb http://activ8social.com/?p=1708 This week’s Saturday Night Live episode hosted by former Golden Girls star, 88 year-old Betty White, claimed the highest ratings and largest audience since November 1, 2008 when John McCain and Sarah Palin appeared. And who do they have to thank? A fan and his Facebook Page. After White starred in a viral Super Bowl Snickers commercial, a 29-year old superfan named David Matthews took to the 450+ million user platform in an attempt to garner 5,000 fans before writing a letter to SNL producer Lorne Michaels. After being picked up by USA Today and Perez Hilton, Matthews says the Page jumped from 8,300 fans to over 22,000. According to AllFacebook, the Page went from 30,000 to 230,000 fans last week. The “Betty White to Host SNL (please?)!” Facebook Page now claims over half a million “likes” or “fans”, which is simply astonishing.]]> http://activ8social.com/2010/05/10/the-power-of-facebook-betty-white-and-snl/feed/ 1 Facebook Introduces “Suggested Pages” List http://activ8social.com/2010/04/27/facebook-introduces-suggested-pages-list/ http://activ8social.com/2010/04/27/facebook-introduces-suggested-pages-list/#comments Wed, 28 Apr 2010 01:28:53 +0000 Steve Cobb http://activ8social.com/?p=1477 Facebook recently introduced an opt-in list of “Suggested Pages” as another step in the new user registration process. In stride with the recent decision to replace the “Become a Fan” button with “Like”, this appears to be an attempt by Facebook to encourage new users to express their interests and become active. The phrase, “Connect with your favorite celebrities, businesses and brands to hear the latest news from them”, is displayed above the list. ]]> http://activ8social.com/2010/04/27/facebook-introduces-suggested-pages-list/feed/ 3 NFL Creates Social Experience for 2010 Draft http://activ8social.com/2010/04/23/nfl-creates-social-experience-for-2010-draft/ http://activ8social.com/2010/04/23/nfl-creates-social-experience-for-2010-draft/#comments Fri, 23 Apr 2010 09:39:51 +0000 Steve Cobb http://activ8social.com/?p=1443 Yesterday’s 2010 NFL Draft was one of the most anticipated and hotly debated in recent history, both off- and online. Rightfully so, the NFL has made a concerted effort to facilitate and capture fan conversations that are taking place across social platforms like Facebook, Twitter and blogging networks. The key to the NFL’s online social media draft strategy was recognizing that “conversations are happening in a lot of different places,” NFL.com’s General Manager Laura Goldberg said. “We want to make sure we’re aggregating comments no matter where they are.”]]> http://activ8social.com/2010/04/23/nfl-creates-social-experience-for-2010-draft/feed/ 0 Jimmy Rollins Looks to Crank Out Guinness World Record Breaking Home Run http://activ8social.com/2010/03/31/jimmy-rollins-looks-to-crank-out-record-breaking-home-run-2/ http://activ8social.com/2010/03/31/jimmy-rollins-looks-to-crank-out-record-breaking-home-run-2/#comments Wed, 31 Mar 2010 21:55:06 +0000 Activ8Social http://activ8social.com/?p=1348 Jimmy "J-Roll" Rollins has always been known for his blazing speed and affinity for two-baggers.  On Tuesday, April 13th, Rollins will look to add homerun king to an already impressive baseball resume. While his Philadelphia Phillies teammates are resting after their Citizens Bank Park home opener against the Washington Nationals, Rollins will spend his afternoon launching baseballs in excess of 550 feet over a closed-down Philadelphia highway in an attempt to break a Guinness World Record.]]> http://activ8social.com/2010/03/31/jimmy-rollins-looks-to-crank-out-record-breaking-home-run-2/feed/ 0 Top 30 Athletes on Facebook http://activ8social.com/2010/02/16/top-30-athletes-on-facebook/ http://activ8social.com/2010/02/16/top-30-athletes-on-facebook/#comments Tue, 16 Feb 2010 16:19:51 +0000 Activ8Social http://activ8social.com/?p=1122 Cristiano Ronaldo or Roger Federer with millions of fans? Or maybe an engaging personality like Shaun White or Steve Nash with creative, authentic content? That’s a question Activ8Social set out to answer early in the new year and in the process, we decided to rank the Top 30 professional athlete Facebook Pages as of February 2010. Top caliber athletes from all over the world and from a variety of sports made the grade. Read our full blog entry for more details.
Top 30 Athletes On Facebook
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