With summer rapidly approaching, kids getting out of school, and vacation plans finally coming together, you're going to want the easiest, and least stressful, summer possible. While some families may have a perfect system for nailing their summer vacation, most of us are not The Brady Bunch.
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With spring finally here, it's time to snap out of that winter hibernation coma and get back in the gym. For most people, shedding that extra winter "warmth weight" is easier said than done. Marathoning Game of Thrones on the couch is a much more enticing option for most than hitting the treadmill to run a 5k.
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Last year many predicted the rise of second screen, but few foresaw how much it would dominate the social media landscape. The biggest social media moments of 2012 coincided with live televised events (Super Bowl, Grammys, VMAs), proving that second screen was no passing fad. In 2013, sports brands and teams will find new and more powerful ways to reach fans and consumers through second screen capabilities.
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This past year, we saw the beginning of the content revolution for brands. For years, many have claimed that content is king. Now more than ever, it has a rightful claim to the throne. As proven by Oreo's Daily Twist and Red Bull's Stratos project, thought by some to be the most successful marketing campaign of all time, social media has turned brands into full-fledged publishers.
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