Activ8Social

The most clicked stories from this week’s #Sports e-newsletter include: how social TV helped save a FOX Sports marketing campaign, HootSuite and the Los Angeles Kings, Twitter working with London Olympics to thwart ambush marketing, apps to follow March Madness online, and March Madness intensifies with social media.

The most clicked stories from this week’s #Sports e-newsletter include: how sports teams are winning on Pinterest, Twitter campaigns from the Golden State Warriors, IBM and Miami Dolphins team up for a stadium of the future, why sports teams should use niche social media channels, and the Camden Riversharks mobile and QR code marketing strategy.

The NBA All Star Game is this weekend, and fans are going to be pleasantly surprised by the digital initiatives that the NBA is incorporating to involve fans this this year. This year’s festivities may very well be the most digitally connected All Star weekend yet. Find out what digital and social media initiatives you’ll see this weekend.

A recent survey from Velti offers some useful trends for tonight’s Super Bowl XLVI between the New England Partiots and New York Giants. The infographic, which was created through a study commissioned by Velti and conducted online by Harris Interactive, collects data from 1,428 U.S. adults who have mobile devies and plan to watch the Super Bowl.

The most clicked stories from this week’s #Sports e-newsletter included the 10 best sports games for the iPhone, Mark Cuban’s take on smartphone usage during games and 2011′s sports social media stars. For these stories and more, read below and subscribe to #Sports below.

Hope you had a great holiday and Santa brought you what you wanted! This week we’ve got the Super Bowl live streaming online, Facebook’s private messages between pages and fans, and Twitter handles on jerseys.

The most clicked stories from this week’s #Sports e-newsletter included an NBA fan’s twitter stunt that landed him a job, UFC’s Dana White’s endorsement of Twitter as the greatest marketing tool of all-time, and the Phoenix Sun’s push for mobile marketing in 2012. For these stories and more, read below and subscribe to #Sports below.

Happy Monday! Did you take advantage of your extra hour of sleep yesterday? We certainly hope so! Well, here’s what we’re covering in this week’s Social Mashup: Glamour Magazine’s use of Social SnapTags to generate more “likes” for advertisers, Google’s “GoMo” mobile initiative, Twitter’s testing “Top News” and “Top People” in search results, and LinkedIn’s continued growth.

SoLoMo seems to be the latest buzzword to encapsulate the online world. To stay relevant in this social (So), local (Lo), mobile (Mo) space, it’s important to remember the consumer (because let’s be honest they’re the ones forking over the dough at the end of the day, right?) and to understand both their tendencies and behaviors.

Back to the work week! Without further ado, here’s what the Social Mashup has in store for you this week: LinkedIn introduces ‘Classmates’ tool, the LA Kings debut gamification, IBM and USC join forces to analyze MLB fan sentiment, and social media on mobile devices soars.