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	<title>Activ8Social &#187; Mobile</title>
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	<link>http://activ8social.com</link>
	<description>Sports Social Media and Digital Brand Equity</description>
	<lastBuildDate>Mon, 06 Sep 2010 21:16:16 +0000</lastBuildDate>
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		<title>Reggie Bush’s #RedZones Challenge</title>
		<link>http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/</link>
		<comments>http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 15:24:03 +0000</pubDate>
		<dc:creator>Activ8Social</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Experiential Social Media]]></category>
		<category><![CDATA[geo-location]]></category>
		<category><![CDATA[RedZones]]></category>
		<category><![CDATA[scavenger hunt]]></category>

		<guid isPermaLink="false">http://activ8social.com/?p=2452</guid>
		<description><![CDATA[<a><img src="http://activ8social.com/wp-content/uploads/2010/09/RedZones-Logo-Preview.png" alt="" align="left" /></a>In honor of the kickoff of the 2010 NFL season, <strong><a href="http://twitter.com/Activ8Social" target="_blank">Activ8Social</a><span style="font-weight: normal;"> is</span></strong> launching #RedZones – a social media challenge in downtown New Orleans featuring Saints running back Reggie Bush.  Eight lucky fans will have an opportunity to win a football personally autographed by Reggie Bush.

The first #RedZones drop begins <b>today at 12pm CST</b>.  How can you win one of these footballs?  Prior to the drop, a hint such as this on <strong><a href="http://bit.ly/aKMXAA" target="_blank">TwitPic</a></strong> will inform participants of the general Red Zone location. At a specified time (<a href="http://www.facebook.com/ReggieBush?v=app_17037175766&#38;ref=ts" target="_blank"><strong>see drop schedule</strong></a>) a foursquare check-in will be feed to the <a href="https://twitter.com/redzones" target="_blank"><strong>@RedZones Twitter</strong></a> account.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>2010 Sports and Social Media Predictions: Revisited with Examples</title>
		<link>http://activ8social.com/2010/01/09/2010-sports-and-social-media-predictions-revisited-with-examples/</link>
		<comments>http://activ8social.com/2010/01/09/2010-sports-and-social-media-predictions-revisited-with-examples/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 05:55:11 +0000</pubDate>
		<dc:creator>Steve Cobb</dc:creator>
				<category><![CDATA[Applications]]></category>
		<category><![CDATA[Athletes]]></category>
		<category><![CDATA[Basketball]]></category>
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		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Leagues]]></category>
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		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Predictions]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Teams]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[a8s]]></category>
		<category><![CDATA[Activ8Social]]></category>
		<category><![CDATA[Apolo Anton Ohno]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chad Ochocinco]]></category>
		<category><![CDATA[Chris Bosh]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Dwight Howard]]></category>
		<category><![CDATA[Dwyane Wade]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Jared Allen]]></category>
		<category><![CDATA[Jason Peck]]></category>
		<category><![CDATA[live video]]></category>
		<category><![CDATA[Nestle Crunch]]></category>
		<category><![CDATA[Rock Software]]></category>
		<category><![CDATA[Shawn Johnson]]></category>
		<category><![CDATA[T.O.]]></category>
		<category><![CDATA[Ustream]]></category>

		<guid isPermaLink="false">http://activ8social.com/?p=964</guid>
		<description><![CDATA[<a><img src="http://activ8social.com/wp-content/uploads/2010/01/Nestle-Crunch-Small.png" alt="" align="left" /></a>A few weeks ago, I contributed to an <a href="http://www.scribd.com/doc/24084005/Sports-Social-Media-Predictions-2010"><strong>e-book</strong></a> put together by fellow sports and social media enthusiast Jason Peck.  The focus of my <a href="http://activ8social.com/2009/12/14/2010-sports-and-social-media-predictions/"><strong>post</strong></a> was industry predictions for 2010 and given the nature of our work at Activ8Social, I decide to focus on individual athletes.  I came up with three primary growth areas to keep an eye on: Promotions, Live Video, and Mobile.  

Over the past few weeks, I've noticed a few examples and decided to point them out to better demonstrate my predictions.  Here's my original post, coupled with a recent example of each primary growth area.  Drop me a line and let me know how you see sports and social media growing in 2010 (hopefully by leaps and bounds).]]></description>
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		<slash:comments>3</slash:comments>
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