Activ8Social

Now that Lexi Thompson has her date, she just needs the dress! In the first athlete Pinterest contest, fans are asked to create an inspirational prom pinboard for Lexi, sharing images of prom dresses, shoes, corsages, hair, and makeup ideas that have inspired their own look for prom.

The NBA All Star Game is this weekend, and fans are going to be pleasantly surprised by the digital initiatives that the NBA is incorporating to involve fans this this year. This year’s festivities may very well be the most digitally connected All Star weekend yet. Find out what digital and social media initiatives you’ll see this weekend.

Music’s best and brightest will be taking center stage this weekend at the Staples Center to recognize 2011’s most talented artists. The 54th Grammys promise to be even more socially engaging, with a number of campaigns and contests that will not only bring fans into the action but allow them to interact with the show.

On Super Bowl XLVI Sunday, the New York Giants will challenge the New England Patriots at Lucas Oil Stadium in Indianapolis, but the real action will actually take place on Twitter feeds, Facebook statuses, Pinterest boards, the blogosphere, and smartphones.

The November issue of the Red Bulletin, Red Bull’s aptly titled magazine, hit newsstands last week and features NBA All-Star Rajon Rondo. For all the fans unable to secure a personally signed copy from Rajon in downtown Boston over the weekend, we’ve got some good news. You still have two more weeks to win one on Twitter thanks to @RedBullBOS, @RajonRondo, and Activ8Social!

The Washington Redskins wanted a creative way to show their fans appreciation for sticking with them and showing support through the NFL lockout. With the help of Activ8Social, they elected to invent a unique Twitter hashtag and concept called #FollowFanDay, which is a take on the popular #FollowFriday (or #FF) where people recommend new Twitter accounts to follow on Fridays.

For the past 4 days and ending Sunday (June 22-26), the AT&T National is giving away an amazing package of prizes to golf fans in the streets of Philadelphia. In fact, we’re positive you are going to get super excited when you hear what fans are receiving.

Each day an AT&T National pinflag pops up at different locations within the city of Philadelphia. The tournament’s official Prize Team posts clues about their locations on Twitter from @TWFoundation and Facebook.
According to the tournament website (and our insider information), those who really want to be in the know should also keep an eye on tweets from the AT&T National Tournament Director Greg McLaughlin. His Twitter handle is @TWFGMAC.

Earlier this week, I received a tweet from @KloutPerks alerting me to the fact that I was eligible for a free $10 gift card to Subway restaurants because of my Klout. After clicking through the link, I became aware that the world’s largest fast food chain wanted me to try it’s new fresh avocado option on its subs and sandwiches.

To be honest, as much as I read the likes of the Wall Street Journal, CNN Money, and Fast Company, I somehow missed the industry news that Subway was rolling out an avocado spread (not to be confused with guacamole which has other ingredients beside the fruit) and fresh avocado slices nationwide. My guess is that this simple fact met one objective of the company leveraging Klout—raised awareness.

Red Bull consistently pushes the envelope in the sports marketing arena, and their promotion of 2010 PGA Rookie of the Year, Rickie Fowler, leading up to the 2011 US Open at Congressional Country Club in Bethesda, Maryland is no different.

On Saturday June 11th, in an event called Red Bull Capital Drive, Fowler will head down to the Georgetown waterfront at 5pm EST and blindly hit chip shots  from a platform onto a custom built green floating in Georgetown’s famous fountain.

This year Chris DiMarco is not competing at the 75th Masters but that does not mean his presence will go unfelt in Augusta.  DiMarco’s radio show, oPINionated w/ Chris DiMarco, has been transformed into a YouTube show from April 6 through April 10th (Masters Week) on his brand new ChrisDiMarcoTV YouTube Channel which Activ8Social designed and helped launch in addition to the Augusta Challenge on Facebook.