Activ8Social

On Super Bowl XLVI Sunday, the New York Giants will challenge the New England Patriots at Lucas Oil Stadium in Indianapolis, but the real action will actually take place on Twitter feeds, Facebook statuses, Pinterest boards, the blogosphere, and smartphones.

The November issue of the Red Bulletin, Red Bull’s aptly titled magazine, hit newsstands last week and features NBA All-Star Rajon Rondo. For all the fans unable to secure a personally signed copy from Rajon in downtown Boston over the weekend, we’ve got some good news. You still have two more weeks to win one on Twitter thanks to @RedBullBOS, @RajonRondo, and Activ8Social!

For the past 4 days and ending Sunday (June 22-26), the AT&T National is giving away an amazing package of prizes to golf fans in the streets of Philadelphia. In fact, we’re positive you are going to get super excited when you hear what fans are receiving.

Each day an AT&T National pinflag pops up at different locations within the city of Philadelphia. The tournament’s official Prize Team posts clues about their locations on Twitter from @TWFoundation and Facebook.
According to the tournament website (and our insider information), those who really want to be in the know should also keep an eye on tweets from the AT&T National Tournament Director Greg McLaughlin. His Twitter handle is @TWFGMAC.

Earlier this week, I received a tweet from @KloutPerks alerting me to the fact that I was eligible for a free $10 gift card to Subway restaurants because of my Klout. After clicking through the link, I became aware that the world’s largest fast food chain wanted me to try it’s new fresh avocado option on its subs and sandwiches.

To be honest, as much as I read the likes of the Wall Street Journal, CNN Money, and Fast Company, I somehow missed the industry news that Subway was rolling out an avocado spread (not to be confused with guacamole which has other ingredients beside the fruit) and fresh avocado slices nationwide. My guess is that this simple fact met one objective of the company leveraging Klout—raised awareness.

Red Bull consistently pushes the envelope in the sports marketing arena, and their promotion of 2010 PGA Rookie of the Year, Rickie Fowler, leading up to the 2011 US Open at Congressional Country Club in Bethesda, Maryland is no different.

On Saturday June 11th, in an event called Red Bull Capital Drive, Fowler will head down to the Georgetown waterfront at 5pm EST and blindly hit chip shots  from a platform onto a custom built green floating in Georgetown’s famous fountain.

This year Chris DiMarco is not competing at the 75th Masters but that does not mean his presence will go unfelt in Augusta.  DiMarco’s radio show, oPINionated w/ Chris DiMarco, has been transformed into a YouTube show from April 6 through April 10th (Masters Week) on his brand new ChrisDiMarcoTV YouTube Channel which Activ8Social designed and helped launch in addition to the Augusta Challenge on Facebook.

Over the last two weeks, Tiger Woods has started tweeting from the @TigerWoods handle and it has gone under the radar.  The question everybody has been asking is whether or not it will really be Tiger or a hired gun.  Tiger’s agent Mark Steinberg has tried to assuage those fears by telling the world that is in fact Tiger but experts are still skeptical.  Woods though is gonna have to prove to his fans that he has a fun side instead of being the quite conservative guy that we have not gotten to know over the years.  The athletes who have traditionally done best on Twitter are those that have found a way to get closer to their fans by being consistent, being candid and showing a personal side.

In honor of the kickoff of the 2010 NFL season, Activ8Social is launching #RedZones – a social media challenge in downtown New Orleans featuring Saints running back Reggie Bush. Eight lucky fans will have an opportunity to win a football personally autographed by Reggie Bush.

The first #RedZones drop begins today at 12pm CST. How can you win one of these footballs? Prior to the drop, a hint such as this on TwitPic will inform participants of the general Red Zone location. At a specified time (see drop schedule) a foursquare check-in will be feed to the @RedZones Twitter account.

Yesterday’s 2010 NFL Draft was one of the most anticipated and hotly debated in recent history, both off- and online. Rightfully so, the NFL has made a concerted effort to facilitate and capture fan conversations that are taking place across social platforms like Facebook, Twitter and blogging networks.

The key to the NFL’s online social media draft strategy was recognizing that “conversations are happening in a lot of different places,” NFL.com’s General Manager Laura Goldberg said. “We want to make sure we’re aggregating comments no matter where they are.”

Jimmy “J-Roll” Rollins has always been known for his blazing speed and affinity for two-baggers.  On Tuesday, April 13th, Rollins will look to add homerun king to an already impressive baseball resume.

While his Philadelphia Phillies teammates are resting after their Citizens Bank Park home opener against the Washington Nationals, Rollins will spend his afternoon launching baseballs in excess of 550 feet over a closed-down Philadelphia highway in an attempt to break a Guinness World Record.