http://activ8social.com Sports Social Media and Digital Brand Equity Mon, 06 Sep 2010 21:16:16 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/ http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/#comments Mon, 06 Sep 2010 15:24:03 +0000 Activ8Social http://activ8social.com/?p=2452 In honor of the kickoff of the 2010 NFL season, Activ8Social is launching #RedZones – a social media challenge in downtown New Orleans featuring Saints running back Reggie Bush. Eight lucky fans will have an opportunity to win a football personally autographed by Reggie Bush. The first #RedZones drop begins today at 12pm CST. How can you win one of these footballs? Prior to the drop, a hint such as this on TwitPic will inform participants of the general Red Zone location. At a specified time (see drop schedule) a foursquare check-in will be feed to the @RedZones Twitter account.]]> http://activ8social.com/2010/09/06/reggie-bush%e2%80%99s-redzones-challenge/feed/ 0 http://activ8social.com/2010/04/23/nfl-creates-social-experience-for-2010-draft/ http://activ8social.com/2010/04/23/nfl-creates-social-experience-for-2010-draft/#comments Fri, 23 Apr 2010 09:39:51 +0000 Steve Cobb http://activ8social.com/?p=1443 Yesterday’s 2010 NFL Draft was one of the most anticipated and hotly debated in recent history, both off- and online. Rightfully so, the NFL has made a concerted effort to facilitate and capture fan conversations that are taking place across social platforms like Facebook, Twitter and blogging networks. The key to the NFL’s online social media draft strategy was recognizing that “conversations are happening in a lot of different places,” NFL.com’s General Manager Laura Goldberg said. “We want to make sure we’re aggregating comments no matter where they are.”]]> http://activ8social.com/2010/04/23/nfl-creates-social-experience-for-2010-draft/feed/ 0 http://activ8social.com/2010/01/09/2010-sports-and-social-media-predictions-revisited-with-examples/ http://activ8social.com/2010/01/09/2010-sports-and-social-media-predictions-revisited-with-examples/#comments Sat, 09 Jan 2010 05:55:11 +0000 Steve Cobb http://activ8social.com/?p=964 A few weeks ago, I contributed to an e-book put together by fellow sports and social media enthusiast Jason Peck. The focus of my post was industry predictions for 2010 and given the nature of our work at Activ8Social, I decide to focus on individual athletes. I came up with three primary growth areas to keep an eye on: Promotions, Live Video, and Mobile. Over the past few weeks, I've noticed a few examples and decided to point them out to better demonstrate my predictions. Here's my original post, coupled with a recent example of each primary growth area. Drop me a line and let me know how you see sports and social media growing in 2010 (hopefully by leaps and bounds).]]> http://activ8social.com/2010/01/09/2010-sports-and-social-media-predictions-revisited-with-examples/feed/ 3