Activ8Social

Over the last two weeks, Tiger Woods has started tweeting from the @TigerWoods handle and it has gone under the radar.  The question everybody has been asking is whether or not it will really be Tiger or a hired gun.  Tiger’s agent Mark Steinberg has tried to assuage those fears by telling the world that is in fact Tiger but experts are still skeptical.  Woods though is gonna have to prove to his fans that he has a fun side instead of being the quite conservative guy that we have not gotten to know over the years.  The athletes who have traditionally done best on Twitter are those that have found a way to get closer to their fans by being consistent, being candid and showing a personal side.

In honor of the kickoff of the 2010 NFL season, Red Bull with the help of Activ8Social is launching #RedZones – a social media scavenger hunt in downtown New Orleans featuring Saints running back Reggie Bush.

Yesterday’s 2010 NFL Draft was one of the most anticipated and hotly debated in recent history, both off- and online. Rightfully so, the NFL has made a concerted effort to facilitate and capture fan conversations that are taking place across social platforms like Facebook, Twitter and blogging networks.

The key to the NFL’s online social media draft strategy was recognizing that “conversations are happening in a lot of different places,” NFL.com’s General Manager Laura Goldberg said. “We want to make sure we’re aggregating comments no matter where they are.”

Jimmy “J-Roll” Rollins has always been known for his blazing speed and affinity for two-baggers.  On Tuesday, April 13th, Rollins will look to add homerun king to an already impressive baseball resume.

While his Philadelphia Phillies teammates are resting after their Citizens Bank Park home opener against the Washington Nationals, Rollins will spend his afternoon launching baseballs in excess of 550 feet over a closed-down Philadelphia highway in an attempt to break a Guinness World Record.

A few weeks ago, I contributed to an e-book put together by fellow sports and social media enthusiast Jason Peck. The focus of my post was industry predictions for 2010 and given the nature of our work at Activ8Social, I decide to focus on individual athletes. I came up with three primary growth areas to keep an eye on: Promotions, Live Video, and Mobile.

Over the past few weeks, I’ve noticed a few examples and decided to point them out to better demonstrate my predictions. Here’s my original post, coupled with a recent example of each primary growth area. Drop me a line and let me know how you see sports and social media growing in 2010 (hopefully by leaps and bounds).

Well-known sports and social media blogger Jason Peck released an ebook today that aggregates trends and predictions for 2010 of thought leaders in the sports and social media space. We are excited that Activ8Social’s Steve Cobb was included in the first annual release of the compilation. You can find his predictions on pages 21-22.

This past year was not without its major headlines, including of course the recent Tiger Woods saga, but equally important as any individual, team, or league accomplishment was the underlying paradigm shift in the dissemination and consumption of sports media and marketing.  When you step back and take a look at 2009, you realize it was certainly a year to remember for those of us that follow online sports marketing.

The success of any combat sporting event, like Pacquiao vs. Cotto or UFC 105, ultimately boils down to one core factor … promotion. “Promoter” and “promotion company” are terms not readily found in basketball, football, baseball or any other mainstream sport’s vernacular. Marketing for these sports is an ongoing process while boxing is largely event-based.

For decades, promoters have been hyping fights and reaching consumers through traditional media channels such as television, radio, and print. However, boxing executives can no longer afford to rely solely on these outlets. Facebook, Twitter, blogs and other online platforms offer ideal mediums to engage fans, build brand equity, generate additional PPV sales, and usher in a new era of the international sport of pugilism. When it comes to promotion, social media is the undisputed, P4P Champ!

Welcome to the Activ8Social blog! Here we will be offering the latest reviews and updates on the world of sports and entertainment as it relates to social media and the digitally integrated world. Below is a quick overview of our service offerings:

• Asset Evaluation
• Social Media Strategy
• Online Sponsorship Activation
• Account Management
• Experiential Marketing
• Digital Word-of-Mouth

We are experts in building brand equity. Whether working with athletes, entertainers, teams or consumer brands, Activ8Social understands how to develop and implement effective and integrated social media marketing strategy.