Activ8Social

The most clicked stories from this week’s #Sports e-newsletter include: how sports teams are winning on Pinterest, Twitter campaigns from the Golden State Warriors, IBM and Miami Dolphins team up for a stadium of the future, why sports teams should use niche social media channels, and the Camden Riversharks mobile and QR code marketing strategy.

Welcome back from the holiday weekend. Here’s what we’ve got for you in this week’s edition of the Social Mashup: Google+ launches brand pages, LinkedIn group statistics, ‘Where Is The Cool’ rivals Pinterest but for men, and QR code haircut sponsorships.

The QR code, despite it’s widespread implementation is still a vastly under utilized social media tool especially in terms of innovation and creativity (PS they don’t have to be black and white … scan this purple one). The power to give out a wealth of information while using minimal real estate yet not forcing the consumer to remember a website is incredibly powerful.

Would you believe us if we told you that women ages 35 to 54 are the most active demographic in the United States when it comes to mobile phone socialization? Probably not your first guess, but the statistic is true according to Tag, a new product from Microsoft that enables mobile users to scan tags for instant access to information, websites, videos, reviews, and more.

The mobile sector is evolving faster than the speed of lightning. For example, Starbucks started accepting mobile payments via their Starbucks Card Mobile iPhone and BlackBerry applications at 6,800 retail locations and recently revealed that more than 3 million people have paid using Starbucks Card Mobile.