This week's #SoMash is here with the top stories from last week, including how much a Facebook fan is worth, insights on social ads from Buzzfeed, and touchscreen paper.
How Much is One Facebook Fan Worth?
Researchers have recently come up with an improved value of how much one Facebook fan is worth. So just how much is that little thumbs up worth per fan? About $174, which is a 28% increase since 2010, according to the social media marketing firm Syncapse. The firm did a study based on thousands of panelists in January and February comparing Facebook fans and non-fans in categories such as product spending, brand loyalty, propensity to recommend, media value, cost of acquisition, and brand affinity. Althought $174 is an average, it varies from brand to brand as seen in the graph below:
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