One powerful social platform that often gets overlooked is Spotify. The music live-streaming app announced earlier this year that it added another 1 million paying subscribers to its active user pool, increasing the percentage of paying users to 25% (Hypebot). Every day, there are 1 billion instances of app activity via Facebook and 110 million songs, albums and radio stations have been played 40 million times via other apps integrated with Spotify. Crank up those tunes! (more...)

Do you like social media? Do you like music? If you answered yes, then Twitter has got something for you! Last week the social media powerhouse released the new #Music app, the perfect link between artists and their respective fans. (more...)

Festival season is upon us as weekend 1 of Coachella Valley Music and Arts Festival kicks into gear tomorrow in Indio, California. But the excitement is far from just beginning. Thanks to the keen creative marketing skills of the sun-drenched music festival, the anticipation has been building for months. Much like Bonnaroo, the Coachella campaign has been filled with photos, contests, and hashtags but in some ways, Coachella has rocked harder than Roo and vice versa.   (more...)

Tech geeks, film fanatics, and music lovers UNITE! It's that time of year again when we all descend en masse to Austin, TX for ten days of panels, screenings, and parties. That's right. We're talking about the one and only, SXSW. What started out as an alternative music festival in 1987 has transformed into a breeding ground for new technologies and creative ideas. (more...)

If you’re a fan of music festivals or “like” a particular band on Facebook, you probably haven’t been able to escape Bonnaroo since December of last year. When you think of Bonnaroo, you may not think of  brilliant marketers. But after we round up all that they’ve done leading up to Roo thus far, you might change your mind. (more...)

What is the only thing that could be more exciting than this year's Grammy Awards? An infographic about the Grammy Awards, of course! Before we see them rock the red carpet, we wanted to see how the biggest names in music size up against each other in terms of their social reach. (more...)

[typography font="Lobster" size="26"][dropcap]B[/dropcap][/typography] etween Facebook, Twitter, Google+, Pinterest, Tumblr, FourSquare, and Instagram, do you feel like you need a new social media platform?...Probably not. So then why use Pheed, the newest social media platform to take the stage?   Because Pheed creators promise this will not only be a “mashup”  of the best elements of all of these social media platforms, but it will also encourage users to upload a higher caliber of content through the use of a monetized business model. (more...)