This week's #SoMash is here with the top stories from last week including the Uncle Drew viral sensation, five ways to be Pinterest worthy, new Apple maps on the iPhone 5, NFL players' usage of social media, and whether or not Facebook is worth the effort. How 'Uncle Drew' Went from Viral YouTube Hit to NBA Finals Ad [VIDEO] By day he is Kyrie Irving, NBA Rookie of the Year and Cleveland Cavaliers point guard. By night? Uncle Drew. Irving partnered with Pepsi MAX and the ad campaign has taken off. What started off as an experiment has developed into commercials to be aired during the NBA Finals. Pepsi MAX marketer Sam Duboff said of the campaign:
We had no plans at all to advertise on the NBA Finals, and no media plans for this spot at all. But people here got so excited when they saw how it performed, and we were able to produce enough metrics that finding the media budget for it just made a lot of sense.Since launching the campaign the hashtag #UncleDrew has been mentioned 10,000 times on twitter and the video has over 10 million hits. But this ad is unique for many reasons and not just for the idea. Irving came up with the character and the backstory, executing it flawlessly. Watch below to watch Uncle Drew in action! http://www.youtube.com/watch?v=8DnKOc6FISU 5 Ways to Be Pinworthy Pictures are taking over the world. Instagram? Facebook Camera? Twitter pics? Pinterest? How do you share your pictures? Well Pinterest is the new fad, so come on and jump on the bandwagon! Okay, so we've established now that Pinterest is your picture prerogative, but where do you 'pin' from? Here's a look at the top domains that people pin from.
I honestly think social media has made people cowards. Where I’m from, if you had a problem with somebody, you said it to their face and that was it. I think now people are hiding behind computers and smartphones to get out something.Maybe NFL players aren't mature enough to share their thoughts on the internet. Or maybe followers are only waiting for these athletes to stir up trouble, while ignoring everything else they have to say. Either way when social media headlines mix with NFL players it usually means trouble.
Yes, you read that title correctly. The leader in social media is being questioned. Three years ago this would have been unheard of, but times are changing and other social media domains are increasing in popularity. So what's wrong the Facebook? Nothing major, but problems always start small. For one it has slowed down considerably because of the number of users.
Facebook also has a tendency to constantly change its pages to adapt to a more modern feel. But some users are tired of the constant modifications and often struggle to keep up. The challenge Facebook has is balancing their older clients with their newer users because some of us really hate change.
Other social media articles from last week that you may enjoy:
- How Employers Really Feel About Social Media [INFOGRAPHIC]
- I've seen the future of social influence measurement, and it isn't Klout
- Doctors using social media; tweeting and texting with patients
- Online Advertising Revenue Sets Record High in First Quarter
- What Does a $5 Promoted Facebook Page Status Update Get You?
- BMW Courts Bloggers for $110 Million Online Boost: Cars
- Facebook Launches New Plugin for WordPress & Simplifies Social Publishing
- Attract Twitter Followers and Achieve More Sales