The most clicked stories from this week's #Sports includes tips on how to activate a sponsorship through Twitter, the future of sport on Twitter, 5 ways teams can leverage social media influencers, Pepsi's most successful but fake viral video, and finally a look into how Nike uses and manages their social media platforms. (more...)

This week's #SoMash is here with the top stories from last week, featuring Subway and Google topping the 'Social Currency' rankings, Everton FC learns how its fans operate on social media, and the top 10 social media wins of the year so far.   (more...)

It's no secret that social media excites us. But when it comes to Google Plus (G+), we are still trying to wrap our heads around all the fuss. Anyone who's anyone has an account but the question is who is actually active? We don't blame you, some of our profiles are collecting dust, too. It would seem as if all of the action is happening on Facebook, Twitter, Instagram, YouTube, Pinterest, and, most recently, Vine. (more...)

This week's #SoMash is here with the top stories from last week, including the top 10 moments for social TV, Google's most searched athletes of 2012, and Starbucks leads the pack for fan photos on Instagram. (more...)

This week's #SoMash is here with the top stories from last week, including how to diffuse an angry customer on social media, Facebook's 'subscribers' name change, 5 Twitter mistakes to avoid, and millennial's reliance on devices to maintain connectivity. (more...)

[typography font="Lobster" size="26"][dropcap]T[/dropcap][/typography]     his week's #SoMash is here with the top stories from last week, including Google criticizing Facebook, 10 mistakes businesses make on LinkedIn, Tumblr's success, 2012's top social media updates, and Starz's final season.   Google Slams Facebook's Interruptive Ads and 'Like-Gate' The major online conglomerates have not been playing nicely this week. On Wednesday Bing launched a “Don’t Get Scroogled” campaign against Google’s practice of selling their shopping results. Later that day Google VP, Bradley Horowitz, spoke out against Facebook’s advertising practices at a public talk at the Ignition Conference in New York.   During his talk, Horowitz argued that Facebook’s practice of filtering posts and reliance on algorithms, (what he called “like-gate”) disrupts user’s personal interactions. Instead, Horowitz argued that Google+’s structure, which is largely devoid of ads, is beneficial to users “by not having their most human moments interrupted by ‘the monetization agenda’ of profit-hungry social networks.” Horowitz hopes that this will further the critical discussion of Facebook’s advertising practices and bring new users to Google+.   10 Mistakes Your Business Might Be Making on LinkedIn This week Alyson Shontell from Business Insider spoke with LinkedIn’s senior manager of corporate communications, Krista Canfield, to discover how companies can better utilize the social media platform. Her suggestions include following competitors, encourage employees to fill out their profiles to completion, link the company LinkedIn profile to the business’ website, create customer groups, foster group discussions, and more.   Tumblr Breaks Into Top 10 U.S. Sites  This week, Quantcast reported that Tumblr is now one of the top 10 most trafficked websites in the US., with a worldwide audience of 170 million people. Worldwide, the blog site welcomes more than 168 million unique viewers each month. Over the last month alone, Tumblr’s US and global traffic has increased by 10%. In a statement released on the company blog, founder and CEO David Karp, congratulated employees on the fact that they have “earned an audience bigger than the biggest TV networks.”

Top 16 Most Important Social Media Updates of 2012 As the year starts to come to a close, HubSpot looks back on the most important social media updates that have occurred in 2012. Ranking at the top of their list is Global Brand Pages. These pages allow marketers to be more efficient as they “maintain just one Facebook page URL, but route fans to different versions of the page based on their location.” Other important developments include mobile-only Facebook ads, tailored trends, Twitter cover photos, LinkedIn Community Pages, and more.   Starz Uses Transmedia to Promote Final Season of 'Spartacus' As “Spartacus: War of the Damned” returns for its final season this January, the Starz networks has created a complementary, multi-screen experience for fans to compete with one another. The experience links to Facebook and Twitter and requires that users download a mobile app. Fans are rewarded for their participation with “three hours of bonus video content, an opportunity to unlock the first episode ahead of the premier, and a shot at an all-expense-paid trip to Italy.”  

Other social media articles from last week that you may enjoy:

• How LinkedIn Plans to Solve the World's Skills Gap
• Turkey Day was Instagram's Busiest Day Ever, With 10 Million+ Thanksgiving Photos Shared At Up to 226 Per Second
• How to Build a Brand on the Internet [Infographic]
• Yet Another Shift in Facebook Policies Raises Privacy Concerns
• Vimeo Rising as Online Video Platform
• LinkedIn's New Endorsement Feature: Great Tool or Cop-Out?
• Three Ways to Use Twitter for Q&A at a Live Event

The most clicked stories from this week's #Sports include: the biggest sports social media moments from 2012, the Sacramento Kings new social media headquarters, 5 NBA teams to follow on Google+, college teams making money from social media, and a pricing model for Facebook sponsorship executives. (more...)