The most read sports social media stories from this week’s #Sports include YouTube becoming a broadcasting outlet, how the leader in sports stays social, the New York Jets and their fan involvement plan, three ways sports teams are engaging fans on Twitter, and how EA Sports is leading the way in sponsorship activation.
1. YouTube Throws A Curveball by Becoming a Sports Broadcaster
...Even as other forms of entertainment have digitized rapidly in recent years, sports for the most part have remained carefully locked in the walled garden of cable subscriptions and expensive all-access digital passes. But a surprising new player in sports broadcasting may soon change that: YouTube...
2. ESPN How the Worldwide Leader In Sports Stays Social
..."At ESPN there are very few people who are not touching social media in some way. Our PR and Communications group, our Programming team, our Digital Media team: I can’t even think of a group that isn’t working on social media or with social media in some way at this point"...
3. New York Jets Exec: Mobile and Location Improves the Fan Experience
...“We’re trying to make the stadium as great of an experience as possible, whether the team wins or loses, so to do that we saw that location especially for our in-stadium experience will be a great way to reach out to fans,” he said...
4. 3 Ways The San Francisco Giants, Oakland Raiders, and Golden State Warriors Engage Sports Fans On Twitter
Sports fans are some of the most fiercely loyal fans I know of. They are passionate, dedicated, and willing to go to great lengths to do what they can to help their teams win. And earlier this week I got the inside scoop on what some teams are doing to reciprocate this dedication....
5. EA Sports Leading the Way in Best Sports Activation Practices
As dollars continue to pour into sports sponsorship, brands are looking for the best ways to connect to their fans in new and innovative ways. Increasingly, brands are seeking to connect the physical and digital components of their sponsorships. The goal of this is to get fans using social and digital media platforms while attending the games in order to further connect those people to the brand...
The most read sports social media stories from this week’s #Sports include the hilarious LA Kings Twitter account, the success of Lebron James and Kevin Durant on Instagram, how the NBA Finals will dominate the social world, some amazing statistics on the most popular social media platforms, and what CMOs can learn from social media.
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The Great Gatsby was released today -- the highly-anticipated film based on the book that you said you read in high school but didn't actually read. Since Baz Luhrmann took the reins of the latest film adaption, fans can expect a stylized, visually-stimulating update of the novel, which was originally published in 1925. Another Baz-trademark? An amazing soundtrack.
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The NBA playoffs are in full swing, The second round has started, ending a first round filled with enough drama to make a made-for-TV movie on the Lifetime network. Times like these are when we're lucky we're sports fans, and even luckier that social media exist to monitor all this chaos.
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Festival season is upon us as weekend 1 of Coachella Valley Music and Arts Festival kicks into gear tomorrow in Indio, California. But the excitement is far from just beginning. Thanks to the keen creative marketing skills of the sun-drenched music festival, the anticipation has been building for months. Much like Bonnaroo, the Coachella campaign has been filled with photos, contests, and hashtags but in some ways, Coachella has rocked harder than Roo and vice versa.
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