We're coming to the end of a very eventful year in both social media and sports marketing. From emerging platforms to new technology to a multitude of memes, we've come a long way since our predictions for 2012. Let's take a look back at this past year in sports social media.
This week's #SoMash is here with the top stories from last week, including the top 10 moments for social TV, Google's most searched athletes of 2012, and Starbucks leads the pack for fan photos on Instagram.
The most clicked stories from this week's #Sports include: the biggest sports social media moments from 2012, the Sacramento Kings new social media headquarters, 5 NBA teams to follow on Google+, college teams making money from social media, and a pricing model for Facebook sponsorship executives. (more...)
Since the beginning of organized sports and the creation of a fan base, we have lived and died by the success of our favorite teams. There is an inexplicable connection we feel to their outcomes on a daily basis, and yet as a fan, we have been forever disconnected to the individual athletes. Until now.
The rise of social media has ushered in a new era of fan loyalty that has expanded beyond the team to the individual athlete more than ever. Moreover, research shows that 80% of sports fans peruse social media sites while watching TV and 60% do it during live event seeking a more interactive experience.
Twitter and Facebook, in particular, have allowed fans to follow an athlete in their daily life creating a lasting off the field connection. Social media enables athlete's to become more accessible and this connection has made fans feel apart of an athletes life. Some athletes understand the intrinsic value of giving back to their fans through social media.
In fact, our #LooseBall scavenger hunt featuring Rajon Rondo (referenced in the infographic below) was the first Foursquare promotion ever by a professional athlete and brought fans closer to the Boston Celtics' franchise point guard during the 2010 NBA Finals.
Social media's role in the rise of NFL quarterback Tim Tebow and NBA Point Guard Jeremy Lin cannot be forgotten. During Tebow's surprising touchdown pass (a completion - Gasp!) in the Denver Bronco's playoff win over the Pittsburgh Steelers, Twitter recorded 9,000 tweets per second. Meanwhile, Jeremy Lin gained more than 550,000 followers in a single month after he earned the starting point guard role with the New York Knicks.
The following infographic, courtesy of KT Tape, visualizes social media's role in sports and how it has positively and negatively affected the career of an athlete. Here's are some highlights (and "lowlights"):
MLB saw a 36% surge in All Star voting when it launched a Twitter # campaign
Soccer star Kaka has 9,862,492 twitter followers - most of all athletes globally
Arizona Cardinals reciever Larry Fitzgerald offered a 10 cent donation to Breast Cancer Research for every new Twitter Follower and generated $15,000
NFL running back Larry Johnson insulted his Kansas City Chiefs coach on Twitter after a bad game and after some bad interaction between Johnson and Twitter followers, 32,000 fans petitioned for him to be released of his contract and the Chiefs agreed
The most clicked stories from this week's #Sports e-newsletter include: the coolest job in sports social media, Twitter's role in the NBA's business strategy, Seattle Seahawks use of social media, how the Dodgers should reinvigorate the brand, and Fox Sports Net's social use for MLB coverage.
For these stories and more, read below and subscribe to #Sports.
Meet Austin Schindel, sports fans. You’re going to wish you had his new job. For the next year, he’ll travel around the country to some of the country’s funnest sporting events — starting with Major League Baseball games and the NFL and NBA drafts — to tweet his behind-the-scenes experiences from the @XFINITYSports Twitter account...
If you want to see some best-in-class uses of social media for branding, look no further than the National Basketball Association, which has been more forward-thinking in embracing digital and social media than any other professional sports league...
The NFL unveiled its new partnership with Nike on Tuesday in New York City with a grand unveiling. For some teams, the changes were minimal. Others, however, went far beyond normal. The Seattle Seahawks made the most dramatic change of any of the NFL teams. Never shy from playing by their own set of visual rules, the Seattle franchise used Pinterest to display all of the new combinations of uniforms and apparel...
The purchase of the Los Angeles Dodgers for $2.15 billion, plus millions more for improvements may be good news for sports teams as it appears valuation continues to rise but the team needs to resurrect its standing among the LA sports world...
The emphasis on social media during the average sports telecast has grown exponentially in recent years as networks look to capitalize on the buzz created by fans on Twitter, Facebook, and other social media. This year, all 15 Fox Sports regional sports networks will take this effort to the next level at MLB ballparks across the country, with several of them integrating a dedicated social-media reporter and/or producer into their live coverage...
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The most clicked stories from this week's #Sports e-newsletter include: a look inside the NY Giants marketing playbook, Milwaukee Bucks drive sports teams on Pinterest, how the Dallas Mavericks connect with fans through social media, Nike's new unveiling and how NFL players will help NFL dominate social media.