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The Social Media Mashup is here with the top stories from last week including creative ways to use Pinterest, the new Olympic Athletes’ Hub, NBC live streaming 2,500 hours of the Olympics online, how the UFC is becoming more mainstream through social media, and Klout announces new brand pages.

We hope everyone had a great weekend! Monday’s #SoMash is back with the following stories for you: how to increase your Klout score, what Pinterest is doing that Facebook isn’t, three startups born from the NFL, Patriot’s player shares Super Bowl pregame music playlist, and Twitter’s ad revenue expected to double.

Happy Halloween! We hope you enjoyed your weekend and find yourself sharing trick or treat goodies around the office. This week’s mashup features YouTube’s new content channels, Klout’s upgraded scores, ASICS’ RFID activation at the ING NYC Marathon, and Facebook Credits testing on outside websites.

Yesterday, Klout, which measures online influence based on a person’s ability to drive action among friends and peers, released a blog post rating the top 10 highest scores among MLB baseball players on rosters of playoff contending teams. Who do you think has the highest Klout score?

Although NFL players might not have the same Klout as Justin Bieber (he’s only 100 out of 100), they are pretty influencial. The end of the lockout brought happiness to households all around America and proof that Sunday might not really be the day of rest. No one questions that the NFL dominates Sunday and most of Monday night, but just how much do NFL players influence us online on a daily basis? Well… Klout has recently released a blog post highlighting the top 10 Klout scores in the NFL.

Music and social media form the perfect union. In fact, music has overtaken social media. This isn’t really a bold statement like Nas claiming, “Hip hop is dead,” it’s just a statement of fact. Music has moved its residence, and it now lives on the internet, visiting Facebook, Twitter, and YouTube millions of times every second. CDs and record stores have been pushed aside to make room for their digital counterparts, iPods and iTunes.

Earlier this week, I received a tweet from @KloutPerks alerting me to the fact that I was eligible for a free $10 gift card to Subway restaurants because of my Klout. After clicking through the link, I became aware that the world’s largest fast food chain wanted me to try it’s new fresh avocado option on its subs and sandwiches.

To be honest, as much as I read the likes of the Wall Street Journal, CNN Money, and Fast Company, I somehow missed the industry news that Subway was rolling out an avocado spread (not to be confused with guacamole which has other ingredients beside the fruit) and fresh avocado slices nationwide. My guess is that this simple fact met one objective of the company leveraging Klout—raised awareness.