Posts Tagged ‘London Olympics 2012

You are here: Activ8Social »

We've come to the end of 2012 and what an interesting year it was for sports and social media. From "Linsanity" to the London Olympics to the rise of new social platforms Pinterest and Instagram, #Sports has delivered the top news and trends to its subscribers' inbox everyday. (more...)

read more

A recent infographic released by online advertising network Chitika reveals some interesting trends related to the popular London 2012 Olympics. Despite the recently sad demise of WPS (Women's Professional Soccer) in May 2012, the American footballers were actually the most-searched sport in the United States during the week leading up to the Games. (more...)

read more

The most clicked stories from this week's #Sports e-newsletter include: How data can engage sports fans, the 2012 MLB All-Star Game's social media success, why social media will reshape the 2012 Olympics, 10 under-the-radar U.S. Olympians to follow on Twitter, and how BBC is building the first social Olympics. For these stories and more, read below and subscribe to #Sports. (more...)

read more

This week's #SoMash is here with the top stories from last week including Pinterest's unique social media capabilities, Six ways to get fans to return to your Facebook page, The Minnesota Timberwolves' newest social media site, The first ever Stumble Games, and Why Olympic athletes have to watch their social media activity. (more...)

read more

The big news last week was the long-awaited release of Facebook's IPO. The Social Media Mashup has that story along with a new app for the London Olympics and how Twitter is socializing TV.   5 Ways Facebook's IPO Affects Brands   While Mark Zuckerberg and Facebook employees make millions of dollars off the IPO, brands are wondering how this affects them. Mashable has laid out what brands can expect as a result of Facebook going public.   Now that Facebook has investors holding them accountable, it needs to keep its stock price up. So, brands can expect more and better ways to advertise on the site. For example, Facebook recently added logout page ads and sponsored stories to its options for advertising. However, with this new focus on ads, it will become more challenging for brands to fuel organic growth. Engaging content will have to work with advertising in order for brands to keep up.Facebook's IPO has "legitimized" the company in the eyes of executives, so marketers can expect their budget for social media and marketing to increase.   With the influx of cash, Facebook's $1 billion purchase of Instagram will be just the beginning. We can expect to see Facebook snatching up other sites to expand features and increase sharing. For marketers, this means that in the future, you may be able to streamline your social media marketing plans. Marketes can also expect less changes in Facebook's platform. "As a public company, Facebook may become less inclined to change its products as quickly as it has in the past," says Dave Kerpen.   How do you think the IPO will affect your marketing plans?   London 2012 Launches New App and Outlines Social Media Plans   Last week, the London Organizing Committee of the Olympic and Paralympic Games (LOCOG) launched the Official London 2012 Join In app. The free app will be an essential companion to the London 2012 Games, which will allow fans to share their Games experience on social media.   Key features of the app include:  

  • Comprehensive event listings
  • Spectator information and interactive maps, news, and photos -- all integrated with Facebook, Twitter, FourSquare
  • A detailed Olympic Torch Relay route, including a Torch tracker, Torchbearer details and information on evening celebrations
 
A companion to the Join In app called the Official London 2012 Results app, will be released in June and will provide the latest news, schedules, and results. These apps are part of a growing group of digital tools that fans and spectators can use to enjoy the Games, including the IOC's Olympic Athlete's Hub, a Twitter-based competitive tweeting challenge, and other official London 2012 mobile, online, and social games.
   
One of the major trends in social media this year is the idea of social TV. Research shows that 40 percent of iPad usage is done while sitting in front of the TV screen. While there are many second-screen apps for checking in to shows and sharing on social media, many fans still relay on good 'ole Twitter for sharing their TV viewing experience.   Here are four ways fans are interacting with their favorite shows on Twitter:  
  • TV stars that tweet provide a behind-the-scenes glimpse of what's going on during the show. For example, Ken Jeong from "Community" gave fans a preview of last Thursday's three episodes.
   
  • Hashtags organize the conversation,  allowing people to view all them in one place and interact with other fans of the show.
 
 
  • Viewers have always acted as critics for TV shows, but now, Twitter has given them a public forum for sharing their voice. Also, creators and producers search Twitter for feedback.
  • Reality shows have started using Twitter as a way to vote for their favorite contestants.
Do you use Twitter as a second-screen, or do you use a different app?
Other social media articles from last week that you may enjoy:

read more

Categories

Archives