Happy Fourth of July to all of our US readers! Kick back in your office chair, read our stories, and let us catch you up on the latest after a long weekend of BBQs and Independence Day fireworks. Top stories include the long over due sale of MySpace, NASCAR’s 15 year marketing growth plan, and an introduction to Google’s much anticipated social networking product Google+.
After hanging a for sale sign on the front steps of MySpace nearly 6 months ago, News Corp. has finally placed the rubber stamp on a deal for the bargain price of $35 million. The buyer is an advertising network called Specific Media which was founded in 1999 by three brothers – Tim, Chris and Russell Vanderhook – and is based in Irvine, California. The new owners plan on focusing future iterations of the site solely on music.